If you think having a Facebook profile and a simple website is enough of a digital presence, then we have bad news—you’re leaving a ton of money on the table and pretty much giving your competition more customers. Why? Digital marketing makes it easier to reach out to your target market and let them know you exist. If you aren’t making an effort to have an online presence on as many different platforms as possible, then you’re really missing out. In this guide, our WDK team will explain what a digital marketing strategy entails and why it is so crucial for your small business.