When setting out to start a new business, there are quite a few things that need your attention on a priority basis like taxes, getting customers finances, and marketing. One area that most people tend to overlook is website design. Most people understand quite clearly the importance of having a business website but they are unaware of things that could make it better and lack confidence to innovate.
Today, effectiveness of your business’ marketing aspect depends almost entirely on your website; it is a platform that anybody could visit 24/7 to learn about your products or services. What most people are weary of is contacting a professional that might cause them losses and end up paying much more for a clichéd website design or format.
Your Website Will Do Half the Job
Once you have a website, the worst thing you can do to it is leave it as is and expect miracles to help with boosting your sales. Imagine buying a car and then never changing the oil, or getting yourself an apartment and never cleaning it up. That is exactly how we tend to treat our business website when they can be used for substantial gains.
Since there are now hundreds of millions of websites online, you need a web design that helps your business stand out among the rest. The most important thing your website needs to do is catch a viewer’s attention and capture it long enough for them to develop an interest in your product or service. Look at the following few highly efficient tips on how to start availing ‘more’ from your website.
Keep it Clean & Simple
Your website should never, we repeat, NEVER, look like a Wikipedia page. You need to consciously design the amount of content that goes into the WebPages so that they don’t clutter the negative space. Make sure that your business website appears clean and very easy to us for your prospects. Having a main navigational bar that lists the WebPages, the content should always be in a legible font so that your customers do not face any readability issues. Be objective and pick which information is necessary and which isn’t and then place the content in a clean way on your website.
Keep the Information Current
Always beware of outdated information on your website; visitors will leave your website in a flash if they find the information irrelevant or unauthentic. Your prospects need to feel that you care about your website as much as you would care about the whole business itself. It is good practice to always have current information on your website- you could use a blog where articles are posted regularly to keep your prospects happy and interested.
Basic Search Engine Optimization
SEO is very important when it comes to web design; this refers to practices which help rank your website in search engines in a manner that people searching for similar services as yours find it easier to locate your website. Edit your text and add keywords of high value, using techniques that can help your website rank higher with minimal effort.
The content of your website should always be in a very casual and conversational tone. Let your users know how helpful your product or service is and how many advantages it has to help people believe you can make their lives easier. Try to focus on the problem that your product and service can fix and find the right words to voice the advantages of your product to your clients.
Call to Action
This is an image/button/text that is placed prominently on your website; it could be a link to the things on your website that you want all your users to see. Getting the users to click on the Call to Action basically means that your website is serving its purpose quite efficiently. The call to action can be anything that prompts the reader to find out more about your product or service, and potentially, avail it.
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