Google Chrome is set to strengthen security with a new Chrome 68 update. This will present a new challenge for websites that do not have the proper certificate in place and cause users to steer clear of your site! Set to be released in July 2018, the update will use a visual cue to alert users when a site does not appear safe. Chrome 64 flagged all un-encrypted HTTP sites. With Chrome 68, all HTTP sites will be regarded as “not safe”. Google hopes that this will encourage more sites to switch to the trusted HTTPS encryption. What is HTTPS? HTTPS is a secure adaptation of the Hypertext Transfer Protocol. It is the protocol over which data is sent between your browser and the website that you are connected to. The S stands for “secure” and is an important factor that protects the integrity of your website (whether it handles sensitive information or not). It grants that all of the communications that take place between a browser and a website are encrypted. The Chrome 68 update essentially helps to “clean up” the Internet by pushing vulnerable HTTP sites to become secure. The web is destined to gradually leave the old encryption behind and embrace HTTPS as standard. What does this mean for businesses? Businesses who are still under HTTP may face a fractured user experience. When users are alerted that a website could potentially be dangerous, they will opt not to visit it. As a business incurs less online traffic, they will begin to see a decline in revenue. Give us a call to ensure that you maintain a secure connection with your customers and continue to encourage potential customers to visit you online. We can make sure that you are fully compliant with the new update so that you never risk a loss in business!