No matter what your business is, an extremely high percentage of customers will choose to access it through the web. Social media plays a major role in connecting with customers and building relationships. Often, your Facebook or Twitter account is the first interaction a customer will have with your brand.
First impressions matter and consistent posts help to keep users engaged. If you are beginning to develop your online presence and are unsure where to begin, here are our top tips for social media success!
Tip #1: Choose The Right Platform
Think of Facebook and Instagram as the megaphones for your business and Twitter as its telephone. Both Facebook and Instagram are great mass messaging channels for getting information out there. Twitter is great for talking to customers directly and addressing their questions. Using these tools properly will help harness the efficiency of each media.
Tip #2: Your Username or URL
When choosing your unique Twitter handle or Facebook page URL, follow these straightforward rules. Make sure your name is easy to type, short and simple, is relevant to your company, targets your area (for example, facebook.com/mybakerytoronto) and contains no numbers or punctuation. A clean, concise domain helps algorithms get your page to the right audience.
Tip #3: Know When to Post
Each social site has a particular time when posts will gain the most traction. The best days to post on Facebook are Thursday through Sunday. On work days, schedule your posts to pop up between 1 and 4 pm – when people are likely to browse their timelines at work.
Instagram has a high level of mobile users who are likely to log in at lunchtime, and after work between 7 and 9 pm. Mondays, Wednesdays and Thursday are exceptional days to post. Sunday is the day when Instagram sees its lowest level of engagement.
Twitter is a workweek-friendly platform. Tweeting Monday through Friday at lunchtime will get you noticed, but save your weekend content for Facebook.
Tip #4: Know What to Post
84% of web communication is now visual. This means that including an image in your post is not only a vital component, but that image needs to be top-quality. Follow these simple image specifications to achieve a great-looking post every time!
For Facebook, the recommended upload size is 1,200 x 630 pixels. Instagram’s image size is 640 x 640. Twitter will fit an image to 1,024 x 512 by resizing the width and cropping off the top and bottom if the height is too large. A picture that is loosely within these parameters will suffice. The key is to avoid posting pixelated, cut off or blurry imagery.
Tip #5: Using Hashtags
A hashtag is a type of metadata tag used by social networks to match posts with users who are searching for them. Your posts suddenly become discoverable by implementing the proper hashtags. For example, putting #fitness in your Instagram caption will allow users interested in that topic to notice your personal training business.
However, with millions of users floating around the social networking epicenter, some overused hashtags can leave your post lost in the shuffle. Hashtag tracking tools can help you weave through tags specific to your industry and let you achieve a more targeted reach. Rather than the generic #fitness tag which has over 200 million posts affixed to it, you might try #ygkfitness which narrows it down to just over 10,000 localized posts.
Using social media for business does not have to be daunting. It has proven to boost engagement and customer retention no matter the size of your enterprise. If you have more questions about getting started, we are here to help! Contact our experts to learn more.