In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for Social Media. The platform and type of content you release all plays a role in deciding where you should put your efforts. Make no mistake the main goal of Social Media (in a business context) is to direct all traffic back to your main website. Recently many apps have empowered business owners to sell their products and services directly in the app, without leaving. This creates an alternate or additional method to drive conversions. Most business owners are not at that level yet. It is especially difficult if you sell services, as people like tactile touch and buying services unseen is sometimes viewed as risky.