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May 2019

24
May

WDK Presents: Website Traffic

Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.

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16
May

WDK Presents: Google Leads

In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services

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9
May

WDK Presents: Google Search Ads

Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,

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8
May

WDK Presents: Google Ad Campaign Types

In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Offering access to 90% of the world’s internet users makes the reach of Google’s platform seem like a fairy tale to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to approach Google Ads. Starting modestly and refining over-time is the best approach. Should you have a specific question about Google Ads

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