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May 2019

30
May

WDK Presents: Search

Search Google Search ads are by far the most common type of Ad in the Google eco-system. It is very easy to set up and tailor to your business needs. When you first set an Ad up you can select what your main goals are: Website visits, Phone calls, Shop visits or App downloads. If you have any questions regarding

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28
May

WDK Presents: Brand Awareness

Brand Awareness is an important aspect of a marketing campaign. That first impression your brand makes is extremely hard to undo. So it is very important that you know exactly how you want your brand to be perceived. If that perception is wrong it can affect your pricing strategy and result in lower profit margins. Brand Awareness and App Promotion

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24
May

WDK Presents: Website Traffic

Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.

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16
May

WDK Presents: Google Leads

In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services

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9
May

WDK Presents: Google Search Ads

Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,

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8
May

WDK Presents: Google Ad Campaign Types

In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Access to 90% of the world’s internet users makes Google’s ad platform seem like a dream to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to first approach Google Ads. Starting small and improving over-time. What about the other Ad Platforms? In order to begin advertising online, you must consider multiple

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