In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services are at a higher price-point. It can also be useful if the sales process takes many months or is complicated/customized.