Your SEO optimized title

June 2019

11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

Read more

4
Jun

WDK Presents: Google Shopping Ads

Google Shopping Ads are one of the lesser used options available to advertisers. These ads are dependant on having a tangible product to sell and is shown amongst your competitors. There are also tangible products that are excluded, they include: Ticket Sales Vehicles Financial Products Currency Services Gift cards Immovable Property Recurring Billing Services Billing Software For more information regarding

Read more

4
Jun

WDK Presents: Google Display

Google Display In this edition of Website Design Kingston’s video Blog we look at Google Display Ads. Straying from the traditional text ads, these allow a visual cue. This can be especially important if you are selling tangible products that have mass appeal. Display ads can also be effective for Services. In the past, it has been difficult to effectively

Read more