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November 2019

21
Nov

Great Content Marketing

Examples of Great Content Marketing In this edition, our Marketing Manager, Cody talks about some examples of Content Marketing. One campaign that stands out is Coca-Cola‘s Christmas promotion from a few years ago that offered bottles with 100 common names. This was a tremendous success due to the number of retweets, posts, and shares. It is a great example of

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13
Nov

What is Content?

What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you

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7
Nov

Why is Content Important?

Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your

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4
Nov

WDK Presents: Content Marketing 2020

What is Content Marketing? Content marketing presents crafted messages that offer more information than a typical call to action. Instead of saying “We’re the best!” Content Marketing would say what makes them the best and why. Stimulating interest in the brand, products or services is the main goal, not necessarily a conversion. But how do I convey that in a

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