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5
Dec

VLOG Series: Branding

Branding is all about impressions. The impression that a logo or advertisement imparts on us dictates the actions we are prepared to take. This can include how much we are willing to spend, how useful the product can be, how reliable it is and whether it will compliment your personal style and society’s perception of you.   Some customers prioritize feature sets

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27
Nov

Wix or WordPress?

Free is Tempting 2018 saw a continued rise in popularity for free website builders like Wix, Web.com and SquareSpace. These web-builder services are great tools for showcasing your content to the masses. However because they’re free they often come with limitations or strings attached. Search Engine Optimization After launching a new site via Wix or Squarespace many users notice their

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16
Oct

Former Chamber CEO, Martin Sherris Joins Response I.T. & WDK

Welcome to Response I.T. Martin! Response I.T. recently announced that it is opening a new satellite office in the West End of Kingston. Improving response times in surrounding communities is essential for growth, especially in the fast-paced world of information technology. In addition, former Chamber of Commerce Kingston CEO, Martin Sherris will join the team as Business Development Leader. Martin

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30
Jul

SEO: The Missing Link in Your Business Strategy

Search Engine Optimization or SEO has been proven to be one of the most effective tools for generating qualified leads for business. It provides visibility, a high return on investment and essential insights into the habits of customers. The importance of SEO is often overlooked in online marketing strategies simply due to a lack of understanding of what it is

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24
Jul

Is Google Making your Website Unsafe?

Google is fulfilling its promise to construct a safer Internet by condemning all un-encrypted websites with the summer launch of Chrome 68. The latest Chrome update sets out to name and shame legacy sites that do not have the proper certificate. An ‘unsafe’ indication alerts potential customers that a site is dangerous, even if the site is simply outdated. This

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11
Jul

Augmented Reality Ads are coming to Facebook

The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front

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27
Jun

How to Unlock The Amazing Marketing Potential of Social Media

No matter what your business is, an extremely high percentage of customers will choose to access it through the web. Social media plays a major role in connecting with customers and building relationships. Often, your Facebook or Twitter account is the first interaction a customer will have with your brand. First impressions matter and consistent posts help to keep users

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20
Jun

Hottest Web Design Trends of 2018

Whether you are building a website from scratch or reviving your existing layout, the best way to capture your audience is through innovative design. We have compiled a list of the hottest trends that are taking over the web this year. Check out these bold, contemporary ideas for inspiration! Brutalism Brings Back the “Ugly” Internet Brutalism is all about doing

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31
May

Increase Security and Productivity with Windows 10 Spring Creators Update

The newest Windows 10 update has officially arrived! Hailed as one of Microsoft’s most expertly crafted operating systems, Windows 10 presents the spring creators update. If you haven’t updated your system recently, now is a great time to strengthen security and take advantage of fresh, enhanced features. New Privacy Settings for a More Transparent Experience Privacy Settings: The spring creators

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10
Apr

Chrome Update Could Expose Your UN-Encrypted Website

Google Chrome is set to strengthen security with a new Chrome 68 update. This will present a new challenge for websites that do not have the proper certificate in place and cause users to steer clear of your site! Set to be released in July 2018, the update will use a visual cue to alert users when a site does

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