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24
May

WDK Presents: Website Traffic

Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.

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16
May

WDK Presents: Google Leads

In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services

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9
May

WDK Presents: Google Search Ads

Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,

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8
May

WDK Presents: Google Ad Campaign Types

In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Offering access to 90% of the world’s internet users makes the reach of Google’s platform seem like a fairy tale to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to approach Google Ads. Starting modestly and refining over-time is the best approach. Should you have a specific question about Google Ads

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23
Apr

WordPress Editor, Gutenberg: First Impressions

WordPress 5 and Gutenberg: Why You Need To Update Today WordPress 5.0 and its companion editor, “Gutenberg”, have been making waves since their recent release. This buzz-worthy new platform is a compelling change from the content management platform we’ve come to know and love. There has been significant resistant from some website users that prefer the ‘classic’ way of doing

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25
Mar

Google Maps Augmented Reality Live Test in Kingston

In this post, we take a look at the new Google Maps Augmented Reality (AR) feature. This new feature is available only via “Directions” when a pedestrian route is selected. AR works by overlaying visual cues on top of live video. It senses your location via GPS and then guides you towards your destination. This cool feature is “invite-only” for

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11
Mar

VLOG #8 Digital Marketing

In our final edition of this segment, we look at the final step, Digital Marketing. Think of this entire process as having a party. You would not invite everyone over at 3 pm when the house is still a mess. Now you clean and organize everything and once you are satisfied, THEN you invite everyone over. Building your digital branding is the

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6
Mar

VLOG #7: Content Management Systems (CMS) & Managed Services

Content Management Systems (CMS) & Managed Services In this edition Tina, our Lead Developer explains the importance of Content Management Systems, commonly referred to as CMS. A prime example of CMS is WordPress, a platform we utilize every day here at Website Design Kingston. CMS allows an easy approach to design for your website, which requires little to no experience.

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21
Feb

VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for Social Media. The platform and type of content you release all plays a role in deciding where you should put your efforts. Make no mistake the main goal of Social Media (in a business context)

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