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If you’re building a website or running an online business, you’ve probably heard about search engine optimization (SEO) and conversion rate optimization (CRO). But do you know how they work together to improve your website’s conversion rate? This article will explain SEO, conversions, and CRO and how they can help your business succeed online. What Is a Website Conversion? A

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Marketing your small business through social media can be a great way to get your message out there. You can reach a huge number of people without having to invest a lot of time and money in traditional marketing methods like TV commercials, billboards, and print ads. With the increasing importance of digital marketing strategy, more and more businesses are

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Do you know how your website is performing? Or where your visitors come from or how they behave on your website? How about which channels your visitors convert the most on? Your marketing campaigns can’t be fully optimized when you’re in the dark about your website analytics. In turn, you can’t efficiently grow and scale your business if you are

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Nothing is more frustrating than landing on a brand’s website and finding a confusing, unintuitive, poorly designed-mess. More often than not, that brand has just lost your business.    This is exactly why good web design is essential to your success. You must have a website that looks good and offers easy navigation. If your website isn’t organized, doesn’t offer

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With more people than ever before shopping online, e-commerce growth in Canada has seen a 10% year-on-year growth over the last few years. In 2022, it is expected that the total value of all Canadian online sales to reach nearly $80 billion. If this growth rate continues, the Canadian e-commerce market could reach $104 billion by 2025. If you’re not

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You’ve launched a beautiful new website that better represents your brand. But, now what? You want your customers and potential leads to see your new website, but that won’t happen without a post-website launch marketing plan.  While you may have existing marketing channels which will organically bring in new visitors to your website, you will want to set up a

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While traditional forms of marketing are still effective, digital marketing is quickly one of, if not the, most effective ways to reach your target audience.  And the best part about digital marketing is that it can benefit every business, regardless of industry.  There are, however, some industries that benefit most from digital marketing. Here’s a quick look at the industries

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Your website represents your brands and company initiatives. And often, your website is a tool for lead gathering and sales. This is why it’s super important for your website to be user-friendly and follow SEO best practices, including responsiveness.  Responsiveness is becoming increasingly important now, and it’s no surprise why. With a responsive website, your users will be better able

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An active social media presence is an excellent way to engage with your customers and reach your target audience. And it can also lead to 2 to 5% conversions when used as a marketing channel. But did you know that it can also improve your SEO results?  If you are looking for ways to improve your SEO, you should consider

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Every web presence has online assets attached to it. For organizational and security reasons, it’s important to know where your assets are located and how they are controlled. Too many times, individuals find themselves with no control over their domains and without any idea where their site and emails are hosted. We’ve provided this guide to help you understand where

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