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21
Nov

Great Content Marketing

Examples of Great Content Marketing In this edition, our Marketing Manager, Cody talks about some examples of Content Marketing. One campaign that stands out is Coca-Cola‘s Christmas promotion from a few years ago that offered bottles with 100 common names. This was a tremendous success due to the number of retweets, posts, and shares. It is a great example of

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13
Nov

What is Content?

What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you

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7
Nov

Why is Content Important?

Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your

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4
Nov

WDK Presents: Content Marketing 2020

What is Content Marketing? Content marketing presents crafted messages that offer more information than a typical call to action. Instead of saying “We’re the best!” Content Marketing would say what makes them the best and why. Stimulating interest in the brand, products or services is the main goal, not necessarily a conversion. But how do I convey that in a

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26
Sep

Dark Theme

Dark Theme Dark Theme is a new display setting within popular apps and operating systems. This new feature takes the standard white background with black/dark text and inverts it. What was once a white background becomes a black background. And what was once a dark text becomes white. This serves two distinct advantages: Contrast: It is much easier on the

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27
Aug

Search Engine Optimization

Search Engine Optimization If you have a website in 2019 then you must have heard of Search Engine Optimization. This is – without a doubt – the most important factor in achieving a highly-ranked website online. Websites are becoming easier to build so this means more competition, especially for Page 1 results. A recent study by Google found that less

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3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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27
Jun

WDK Presents: Bidding Strategies

Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and

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20
Jun

WDK Presents: Cost Per Click

Cost Per Click (CPC) This week we look at specific bidding strategies such as Cost Per Click or CPC. This strategy is one of the most common amongst advertisers and entrepreneurs because it is easy to set up and control. Once you have some historical data you can step up your game and try Enhanced CPC which focuses on conversions,

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11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

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