Blog

6
Apr

Questions You Should never Ask a Web Developer

How much does a website cost? Perhaps the most common amongst questions you should never ask a web developer. While it may seem like the best place to start, it is in fact, where the conversation should end. Consider the multitude of options from every website you have ever visited? Some websites have 5 pages, some have hundreds. Others have

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25
Mar

COVID-19 and the Future of Kingston’s Business

How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a

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26
Feb

Let Data Dictate Your Every Move

Let the Data Dictate To conclude our Content Marketing series we look at harnessing the power of your data. The data you collect should be used to design your content strategy. When you know what people are searching for, you can design content on your site to answer those questions. This can result in your content being used as snippits,

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11
Feb

Linking Strategies

What is linking strategies? Linking strategies are a combination of three methods. Cross-linking, Inbound-linking, and Outbound-linking. Each is a specific method to encourage site visitors to view more pages on your site or send them to an authority on the subject. Benefits of Cross-Linking We recommend starting with cross-linking because it is the easiest of the 3 linking strategies. A

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21
Jan

Google, loves Google

The Google Eco-System Google pays particular attention to how “connected” your website is to their eco-system. This can include many factors and the more you verify, the more you are rewarded. Google My Business Google My Business is a free service offered by Google. It is the placard that appears to the right of most of our web searches. It

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7
Jan

SEO 2020

How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on

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11
Dec

Content Impacts Your Decisions

Why is content so important? Because content impacts our everyday purchasing decisions. Those decisions dictate what brands we buy, right down to the toilet paper. Our brand loyalty is worth billions of dollars every year. As a result Google makes sure that their algorithm caters to this. Not just so businesses can sell their products, so the person searching –

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21
Nov

Great Content Marketing

Examples of Great Content Marketing In this edition, our Marketing Manager, Cody talks about some examples of Content Marketing. One campaign that stands out is Coca-Cola‘s Christmas promotion from a few years ago that offered bottles with 100 common names. This was a tremendous success due to the number of retweets, posts, and shares. It is a great example of

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13
Nov

What is Content?

What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you

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7
Nov

Why is Content Important?

Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your

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