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27
Aug

Search Engine Optimization

Search Engine Optimization If you have a website in 2019 then you must have heard of Search Engine Optimization. This is – without a doubt – the most important factor in achieving a highly-ranked website online. Websites are becoming easier to build so this means more competition, especially for Page 1 results. A recent study by Google found that less

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3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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27
Jun

WDK Presents: Bidding Strategies

Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and

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20
Jun

WDK Presents: Cost Per Click

Cost Per Click (CPC) This week we look at specific bidding strategies such as Cost Per Click or CPC. This strategy is one of the most common amongst advertisers and entrepreneurs because it is easy to set up and control. Once you have some historical data you can step up your game and try Enhanced CPC which focuses on conversions,

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11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

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4
Jun

WDK Presents: Google Shopping Ads

Google Shopping Ads are one of the lesser used options available to advertisers. These ads are dependant on having a tangible product to sell and is shown amongst your competitors. There are also tangible products that are excluded, they include: Ticket Sales Vehicles Financial Products Currency Services Gift cards Immovable Property Recurring Billing Services Billing Software For more information regarding

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4
Jun

WDK Presents: Google Display

Google Display In this edition of Website Design Kingston’s video Blog we look at Google Display Ads. Straying from the traditional text ads, these allow a visual cue. This can be especially important if you are selling tangible products that have mass appeal. Display ads can also be effective for Services. In the past, it has been difficult to effectively

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30
May

WDK Presents: Search

Search Google Search ads are by far the most common type of Ad in the Google eco-system. It is very easy to set up and tailor to your business needs. When you first set an Ad up you can select what your main goals are: Website visits, Phone calls, Shop visits or App downloads. If you have any questions regarding

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28
May

WDK Presents: Brand Awareness

Brand Awareness is an important aspect of a marketing campaign. That first impression your brand makes is extremely hard to undo. So it is very important that you know exactly how you want your brand to be perceived. If that perception is wrong it can affect your pricing strategy and result in lower profit margins. Brand Awareness and App Promotion

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24
May

WDK Presents: Website Traffic

Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.

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