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11
Mar

VLOG #8 Digital Marketing

In our final edition of this segment, we look at the final step, Digital Marketing. Think of this entire process as having a party. You would not invite everyone over at 3 pm when the house is still a mess. Now you clean and organize everything and once you are satisfied, THEN you invite everyone over. Building your digital branding is the

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6
Mar

VLOG #7: Content Management Systems (CMS) & Managed Services

Content Management Systems (CMS) & Managed Services In this edition Tina, our Lead Developer explains the importance of Content Management Systems, commonly referred to as CMS. A prime example of CMS is WordPress, a platform we utilize every day here at Website Design Kingston. CMS allows an easy approach to design for your website, which requires little to no experience.

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21
Feb

VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for Social Media. The platform and type of content you release all plays a role in deciding where you should put your efforts. Make no mistake the main goal of Social Media (in a business context)

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13
Feb

VLOG #5: Hosting & Email

In this edition Tina, our Lead Web Developer discusses the importance of Hosting & Email. Utilizing free services such as Hotmail or Gmail seems like a great idea. But it can do more harm than good. Many choose these options due to pricing, but the aforementioned email services are not encrypted and therefore susceptible to attack. If you doubt the vulnerability

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7
Feb

VLOG #4: SEO Part 2: Google Eco-System

In the fourth installment of our Vlog Series, we are looking at the Google ecosystem. Particularly the free services offered by Google that can help elevate your businesses on Search Engine Results pages or SERPS. While these services do not directly effect your SEO they have an impact on your domain or site authority. These actions have a positive impact on

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22
Jan

VLOG #3: Search Engine Optimization (SEO)

In our third VLOG installment, we look at Search Engine Optimization or SEO. SEO has become a buzzword recently with many SMB owners and entrepreneurs questioning its value. Most think since they have a website and it gets user traffic they don’t need to pay much attention to it. This couldn’t be further from the truth. Search Engine Optimization helps build your domain authority and

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17
Jan

VLOG #2 Series: Web Design

VLOG #2: Website Design In VLOG #2 our Lead Designer, Tina discusses the importance of proper design when constructing a new business website. New customers will no doubt encounter your brand for the first time online. Because of this, the user experience must be fluid, intuitive and aesthetically pleasing. This means you must make a powerful first impression and ensure the

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15
Jan

New WordPress Editor, Gutenberg

Content Management Systems The pervasive content management system, WordPress, is undergoing some major changes. The most attention-grabbing new addition to the popular website builder is called ‘Gutenberg’. It is a block editor that promises to revolutionize the editing experience for both novice users and professional developers alike. The editor gets its distinct name from Johannes Gutenberg who invented the printing

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5
Dec

VLOG #1: Branding

Branding is all about impressions. The impression that a logo or advertisement imparts on us dictates the actions we are prepared to take. This can include how much we are willing to spend, how useful the product can be, how reliable it is and whether it will compliment your personal style and society’s perception of you. Some customers prioritize feature sets that

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27
Nov

Wix or WordPress?

Free is Tempting 2018 saw a continued rise in popularity for free website builders like Wix, Web.com and SquareSpace. These web-builder services are great tools for showcasing your content to the masses. However because they’re free they often come with limitations or strings attached. Search Engine Optimization After launching a new site via Wix or Squarespace many users notice their

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