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21
Jan

Google, loves Google

The Google Eco-System Google pays particular attention to how “connected” your website is to their eco-system. This can include many factors and the more you verify, the more you are rewarded. Google My Business Google My Business is a free service offered by Google. It is the placard that appears to the right of most of our web searches. It

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7
Jan

SEO 2020

How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on

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11
Dec

Content Impacts Your Decisions

Why is content so important? Because content impacts our everyday purchasing decisions. Those decisions dictate what brands we buy, right down to the toilet paper. Our brand loyalty is worth billions of dollars every year. As a result Google makes sure that their algorithm caters to this. Not just so businesses can sell their products, so the person searching –

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21
Nov

Great Content Marketing

Examples of Great Content Marketing In this edition, our Marketing Manager, Cody talks about some examples of Content Marketing. One campaign that stands out is Coca-Cola‘s Christmas promotion from a few years ago that offered bottles with 100 common names. This was a tremendous success due to the number of retweets, posts, and shares. It is a great example of

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13
Nov

What is Content?

What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you

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7
Nov

Why is Content Important?

Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your

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4
Nov

WDK Presents: Content Marketing 2020

What is Content Marketing? Content marketing presents crafted messages that offer more information than a typical call to action. Instead of saying “We’re the best!” Content Marketing would say what makes them the best and why. Stimulating interest in the brand, products or services is the main goal, not necessarily a conversion. But how do I convey that in a

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26
Sep

Dark Theme

Dark Theme Dark Theme is a new display setting within popular apps and operating systems. This new feature takes the standard white background with black/dark text and inverts it. What was once a white background becomes a black background. And what was once a dark text becomes white. This serves two distinct advantages: Contrast: It is much easier on the

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27
Aug

Search Engine Optimization

Search Engine Optimization If you have a website in 2019 then you must have heard of Search Engine Optimization. This is – without a doubt – the most important factor in achieving a highly-ranked website online. Websites are becoming easier to build so this means more competition, especially for Page 1 results. A recent study by Google found that less

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3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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