Blog

3
Jun

What’s the Difference Between Inbound and Outbound Marketing?

Are you struggling to determine what type of marketing to invest in or where to put your marketing dollars? Digital marketing is a complex method of reaching audiences with various strategies and ample opportunity. Yet, you may have questions, such as what’s the difference between inbound and outbound marketing and which one should you invest in? With some insight into

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20
May

Why Is Good UX Important?

User experience (UX) is a critical tool when it comes to website design and function. But why is good UX important at all? Simply, when in place, good UX helps the visitor to a website find exactly what he or she wants, allowing their needs to be fulfilled. That translates into better results for the visitor and, often, the website

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6
May

Does Changing Theme Affect SEO?

Making updates and changing the theme of your WordPress site is often a good idea. It creates a fresh new look and may offer more of the features and specs you desire. However, an update like this needs to be done properly, or it could end up costing you significantly. That’s specifically the case when it comes to SEO (search

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8
Apr

Importance of Branding

What is branding and why is it so important? As a small business, one of your first goals is to grow your client base. To do that, you need to help clients find you and learn more about your products. That is a big part of any digital marketing or advertising campaign. Yet, once they find you, you want them

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25
Mar

What Industries Need SEO the Most?

Search engine optimization (SEO) is one of the most discussed forms of marketing, but who should use it? Are there any companies that don’t need it? What industries need SEO the most? It’s true that every business needs to market. As such, every company should have an online presence. That requires some focus on SEO. Some industries, though, may have

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11
Mar

4 Types of Digital Marketing and How to Use Them

Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus

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25
Feb

Does an SSL Improve SEO?

SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at

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18
Feb

What is the Difference Between Frontend and Backend Web Development?

If you’re looking to get a website designed, you may have noticed that there’s something called “front-end” web development and also “back-end” web development. While both are critical for a website, they’re vastly different things. You’re going to need to understand the basics about both  if you want the best results. What is Front-End Web Development? The “front end” of

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11
Feb

Why is Website Maintenance Important?

In today’s era, the vast majority of people are going to use the internet if they are looking for products and services. If you are trying to grow your business, then it is important for you to have a reliable website, which is where Website Design Kingston can help you. Think of your website as a digital storefront for your

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4
Feb

What Is the Difference Between Digital Marketing and Social Media?

When considering the difference between digital marketing and social media, it’s important to first understand the meaning of each term.   What Is Digital Marketing? Digital Marketing is any marketing (influential) action that takes place on a screen. While this barely existed 25 years ago it is now the standard for which all marketing takes place, it can include: Online

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