Blog

24
Sep

15 Small Business Website Essentials

At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate

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10
Sep

How to Remove a Duplicate Google My Business Listing

Google My Business is a powerful tool from Google for small and medium businesses to take control of the information customers receive about their businesses from Google. Unfortunately, many small businesses encounter issues when trying to use this tool. What should you do when you encounter a duplicate Google My Business listing for your establishment? Your friends at Website Design

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27
Aug

Local SEO 2020: Why Boosting Your Business in SERPS Still Matters

You’re a small business owner who’s been open and running your brick-and-mortar store for a year now. Business is okay. You’re keeping your head above water, but not much else. Apparently, there’s just not a strong enough customer base in your local area for you to generate a comfortable profit, right? Maybe something will change in your neighborhood, and things

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23
Jul

Optimizing your Google My Business after COVID-19

Having an online presence has always been important. However, in this new COVID-19 pandemic environment in which we find ourselves, it is essential. As we write this, Ontario is in stage 3 of the reopening. That means that many businesses, such as restaurants, may not be able to serve as many customers as they did before the pandemic due to

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18
Jun

Why is eCommerce Important?

How people shop for products and services has changed significantly during the past few years. Every year, it seems like more and more people are choosing to shop for products and services online. This has led to the growth of something called eCommerce. Also referred to as electronic commerce, this involves both purchasing and selling products or services using electronic

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4
Jun

How Often Should You Blog for SEO?

Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how

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6
Apr

Questions You Should never Ask a Web Developer

How much does a website cost? Perhaps the most common amongst questions you should never ask a web developer. While it may seem like the best place to start, it is in fact, where the conversation should end. Consider the multitude of options from every website you have ever visited? Some websites have 5 pages, some have hundreds. Others have

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25
Mar

COVID-19 and the Future of Kingston’s Business

How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a

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26
Feb

Let Data Dictate Your Every Move

Let the Data Dictate To conclude our Content Marketing series we look at harnessing the power of your data. The data you collect should be used to design your content strategy. When you know what people are searching for, you can design content on your site to answer those questions. This can result in your content being used as snippits,

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11
Feb

Linking Strategies

What is linking strategies? Linking strategies are a combination of three methods. Cross-linking, Inbound-linking, and Outbound-linking. Each is a specific method to encourage site visitors to view more pages on your site or send them to an authority on the subject. Benefits of Cross-Linking We recommend starting with cross-linking because it is the easiest of the 3 linking strategies. A

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