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Benefits of Website Maintenance: A Simple Beginners Guide
Your website is the foundation of your online presence. It is where people discover who you are, learn more about your business, products, and services, and may even be where they go to purchase those products or services. But creating a website is not as simple as building it and forgetting it. Regular website maintenance is essential to its functionality
12 Benefits of Digital Marketing for Small Businesses
If you think having a Facebook profile and a simple website is enough of a digital presence, then we have bad news—you’re leaving a ton of money on the table and pretty much giving your competition more customers. Why? Digital marketing makes it easier to reach out to your target market and let them know you exist. If you aren’t
What’s the Difference Between Inbound and Outbound Marketing?
Are you struggling to determine what type of marketing to invest in or where to put your marketing dollars? Digital marketing is a complex method of reaching audiences with various strategies and ample opportunity. Yet, you may have questions, such as what’s the difference between inbound and outbound marketing and which one should you invest in? With some insight into
Why Is Good UX Important?
User experience (UX) is a critical tool when it comes to website design and function. But why is good UX important at all? Simply, when in place, good UX helps the visitor to a website find exactly what he or she wants, allowing their needs to be fulfilled. That translates into better results for the visitor and, often, the website
Does Changing Theme Affect SEO?
Making updates and changing the theme of your WordPress site is often a good idea. It creates a fresh new look and may offer more of the features and specs you desire. However, an update like this needs to be done properly, or it could end up costing you significantly. That’s specifically the case when it comes to SEO (search
Importance of Branding
What is branding and why is it so important? As a small business, one of your first goals is to grow your client base. To do that, you need to help clients find you and learn more about your products. That is a big part of any digital marketing or advertising campaign. Yet, once they find you, you want them
What Industries Need SEO the Most?
Search engine optimization (SEO) is one of the most discussed forms of marketing, but who should use it? Are there any companies that don’t need it? What industries need SEO the most? It’s true that every business needs to market. As such, every company should have an online presence. That requires some focus on SEO. Some industries, though, may have
4 Types of Digital Marketing and How to Use Them
Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus
Does an SSL Improve SEO?
SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at
What is the Difference Between Frontend and Backend Web Development?
If you’re looking to get a website designed, you may have noticed that there’s something called “front-end” web development and also “back-end” web development. While both are critical for a website, they’re vastly different things. You’re going to need to understand the basics about both if you want the best results. What is Front-End Web Development? The “front end” of
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