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16
May

WDK Presents: Google Leads

In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services

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9
May

WDK Presents: Google Search Ads

Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,

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8
May

WDK Presents: Google Ad Campaign Types

In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Access to 90% of the world’s internet users makes Google’s ad platform seem like a dream to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to first approach Google Ads. Starting small and improving over-time. What about the other Ad Platforms? In order to begin advertising online, you must consider multiple

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23
Apr

WordPress Editor, Gutenberg: First Impressions

WordPress 5 and Gutenberg: Why You Need To Update Today WordPress 5.0 and its companion editor, “Gutenberg”, have been making waves since their recent release. This buzz-worthy new platform is a compelling change from the content management platform we’ve come to know and love. There has been significant resistant from some website users that prefer the ‘classic’ way of doing

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25
Mar

Google Maps Augmented Reality Live Test in Kingston

In this post, we take a look at the new Google Maps Augmented Reality (AR) feature. This new feature is available only via “Directions” when a pedestrian route is selected. AR works by overlaying visual cues on top of live video. It senses your location via GPS and then guides you towards your destination. This cool feature is “invite-only” for

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11
Mar

VLOG #8 Digital Marketing

In our final edition of this segment, we look at the final step, Digital Marketing. Think of this entire process as having a party. You would not invite everyone over at 3 pm when the house is still a mess. Now you clean and organize everything and once you are satisfied, THEN you invite everyone over. Building your digital branding is the

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6
Mar

VLOG #7: Content Management Systems (CMS) & Managed Services

Content Management Systems (CMS) & Managed Services Tina, our Lead Developer explains the importance of Content Management Systems, commonly referred to as CMS. A prime example of CMS is WordPress, a platform used every day here at Website Design Kingston. CMS permits an easy approach to web design, which requires little to no experience. With “drag and drop” functions it’s

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21
Feb

VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for these platforms if done correctly. The platform you choose and type of content you release all should be dictated by your audience. The main goal should always be directing all (qualified) traffic back to your

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13
Feb

VLOG #5: Hosting & Email

In this edition Tina, our Lead Web Developer discusses the importance of Hosting & Email. Utilizing free services such as Hotmail or Gmail seems like a great idea. But it can do more harm than good. Many choose these options due to pricing, but the aforementioned email services are not encrypted and therefore susceptible to attack. If you doubt the vulnerability

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