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7
Feb

VLOG #4: SEO Part 2: Google Eco-System

In the fourth installment of our Vlog Series, we are looking at the Google ecosystem. Particularly the free services offered by Google that can help elevate your businesses on Search Engine Results pages or SERPS. While these services do not directly effect your SEO they have an impact on your domain or site authority. These actions have a positive impact on

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22
Jan

VLOG #3: Search Engine Optimization (SEO)

In our third VLOG installment, we look at Search Engine Optimization or SEO. SEO has become a buzzword recently with many SMB owners and entrepreneurs questioning its value. Most think since they have a website and it gets user traffic they don’t need to pay much attention to it. This couldn’t be further from the truth. Search Engine Optimization helps build your domain authority and

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17
Jan

VLOG #2 Series: Website Design

VLOG #2: Website Design In VLOG #2 our Lead Designer, Tina discusses the importance of proper design when constructing a new business website. New customers will no doubt encounter your brand for the first time online. Because of this, the user experience must be fluid, intuitive and aesthetically pleasing. This means you must make a powerful first impression and ensure the

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15
Jan

New WordPress Editor, Gutenberg

Content Management Systems The pervasive content management system, WordPress, is undergoing some major changes. The most attention-grabbing new addition to the popular website builder is called ‘Gutenberg’. It is a block editor that promises to revolutionize the editing experience for both novice users and professional developers alike. The editor gets its distinct name from Johannes Gutenberg who invented the printing

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5
Dec

VLOG #1: Branding

Branding is all about impressions. The impression that a logo or advertisement imparts on us dictates the actions we are prepared to take. This can include how much we are willing to spend, how useful the product can be, how reliable it is and whether it will compliment your personal style and society’s perception of you. Some customers prioritize feature sets that

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27
Nov

Wix or WordPress?

Free is Tempting 2018 saw a continued rise in popularity for free website builders like Wix, Web.com and SquareSpace. These web-builder services are great tools for showcasing your content to the masses. However because they’re free they often come with limitations or strings attached. Search Engine Optimization After launching a new site via Wix or Squarespace many users notice their

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16
Oct

Former Chamber CEO, Martin Sherris Joins Response I.T. & WDK

Welcome to Response I.T. Martin! Response I.T. recently announced that it is opening a new satellite office in the West End of Kingston. Improving response times in surrounding communities is essential for growth, especially in the fast-paced world of information technology. In addition, former Chamber of Commerce Kingston CEO, Martin Sherris will join the team as Business Development Leader. Martin

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30
Jul

SEO: The Missing Link in Your Business Strategy

Search Engine Optimization or SEO has been proven to be one of the most effective tools for generating qualified leads for business. It provides visibility, a high return on investment and essential insights into the habits of customers. The importance of SEO is often overlooked in online marketing strategies simply due to a lack of understanding of what it is

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24
Jul

Is Google Making your Website Unsafe?

Google is fulfilling its promise to construct a safer Internet by condemning all un-encrypted websites with the summer launch of Chrome 68. The latest Chrome update sets out to name and shame legacy sites that do not have the proper certificate. An ‘unsafe’ indication alerts potential customers that a site is dangerous, even if the site is simply outdated. This

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11
Jul

Augmented Reality Ads are coming to Facebook

The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front-facing

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