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Why is Google Analytics Important For Your Business Website
Do you know how your website is performing? Or where your visitors come from or how they behave on your website? How about which channels your visitors convert the most on? Your marketing campaigns can’t be fully optimized when you’re in the dark about your website analytics. In turn, you can’t efficiently grow and scale your business if you are
The Importance of Good Web Design
Nothing is more frustrating than landing on a brand’s website and finding a confusing, unintuitive, poorly designed-mess. More often than not, that brand has just lost your business. This is exactly why good web design is essential to your success. You must have a website that looks good and offers easy navigation. If your website isn’t organized, doesn’t offer what
The Importance of E-Commerce for Small Businesses
With more people than ever before shopping online, e-commerce growth in Canada has seen a 10% year-on-year growth over the last few years. In 2022, it is expected that the total value of all Canadian online sales to reach nearly $80 billion. If this growth rate continues, the Canadian e-commerce market could reach $104 billion by 2025. If you’re not
The Importance of a Post Website Launch Marketing Plan
You’ve launched a beautiful new website that better represents your brand. But, now what? You want your customers and potential leads to see your new website, but that won’t happen without a post-website launch marketing plan. While you may have existing marketing channels which will organically bring in new visitors to your website, you will want to set up a
Industries That Benefit Most From Digital Marketing
While traditional forms of marketing are still effective, digital marketing is quickly one of, if not the, most effective ways to reach your target audience. And the best part about digital marketing is that it can benefit every business, regardless of industry. There are, however, some industries that benefit most from digital marketing. If you want to delve deeper into
What is Responsive Design and Why Does My Site Need It?
Your website represents your brands and company initiatives. And often, your website is a tool for lead gathering and sales. This is why it’s super important for your website to be user-friendly and follow SEO best practices, including responsiveness. Responsiveness is becoming increasingly important now, and it’s no surprise why. With a responsive website, your users will be better able
10 Ways Social Media Can Improve Your SEO Results
An active social media presence is an excellent way to engage with your customers and reach your target audience. And it can also lead to 2 to 5% conversions when used as a marketing channel. But did you know that it can also improve your SEO results? If you are looking for ways to improve your SEO, you should consider
Understanding Your Online Assets
Every web presence has online assets attached to it. For organizational and security reasons, it’s important to know where your assets are located and how they are controlled. Too many times, individuals find themselves with no control over their domains and without any idea where their site and emails are hosted. We’ve provided this guide to help you understand where
How Long Does It Take To Build a Website?
How long does it take to build a website? The answer to that question can depend on a few different factors. Each website is unique. While two sites may appear similar or serve similar functions, they are their own projects with unique goals. Creating your website can and should take time. Delivering an exact timeline estimate at the beginning can
Why Hire A Web Designer?
With so many website builders and design tools readily available online, you may be wondering if you really need to hire a web designer. And while it is possible for most people to build and design a website on their own, without a designer, there is no guarantee that that site will do any of the things you need it
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