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Advertising

3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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27
Jun

WDK Presents: Bidding Strategies

Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and

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20
Jun

WDK Presents: Cost Per Click

Cost Per Click (CPC) This week we look at specific bidding strategies such as Cost Per Click or CPC. This strategy is one of the most common amongst advertisers and entrepreneurs because it is easy to set up and control. Once you have some historical data you can step up your game and try Enhanced CPC which focuses on conversions,

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11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

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4
Jun

WDK Presents: Google Shopping Ads

Google Shopping Ads are one of the lesser used options available to advertisers. These ads are dependant on having a tangible product to sell and is shown amongst your competitors. There are also tangible products that are excluded, they include: Ticket Sales Vehicles Financial Products Currency Services Gift cards Immovable Property Recurring Billing Services Billing Software For more information regarding

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4
Jun

WDK Presents: Google Display

Google Display In this edition of Website Design Kingston’s video Blog we look at Google Display Ads. Straying from the traditional text ads, these allow a visual cue. This can be especially important if you are selling tangible products that have mass appeal. Display ads can also be effective for Services. In the past, it has been difficult to effectively

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30
May

WDK Presents: Search

Search Google Search ads are by far the most common type of Ad in the Google eco-system. It is very easy to set up and tailor to your business needs. When you first set an Ad up you can select what your main goals are: Website visits, Phone calls, Shop visits or App downloads. If you have any questions regarding

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Access to 90% of the world’s internet users makes Google’s ad platform seem like a dream to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to first approach Google Ads. Starting small and improving over-time. What about the other Ad Platforms? In order to begin advertising online, you must consider multiple

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