Brand Identity

4
Feb

What Is the Difference Between Digital Marketing and Social Media?

When considering the difference between digital marketing and social media, it’s important to first understand the meaning of each term.   What Is Digital Marketing? Digital Marketing is any marketing (influential) action that takes place on a screen. While this barely existed 25 years ago it is now the standard for which all marketing takes place, it can include: Online

Read more

10
Dec

Which Is Better for Converting: Website or Social Media

Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but

Read more

3
Dec

Professional Branding Provides the Critical Jump to Your Next Level

When it comes to modern marketing in 2020, branding stands out as the number one tool companies have or can use to connect to a wide population of consumers and customers. Products, designs and services are changing so fast or being developed so quickly, the traditional life cycle of a product that used to define a company has been shattered.

Read more

10
Sep

How to Remove a Duplicate Google My Business Listing

Google My Business is a powerful tool from Google for small and medium businesses to take control of the information customers receive about their businesses from Google. Unfortunately, many small businesses encounter issues when trying to use this tool. What should you do when you encounter a duplicate Google My Business listing for your establishment? Your friends at Website Design

Read more

28
May

WDK Presents: Brand Awareness

Brand Awareness is an important aspect of a marketing campaign. That first impression your brand makes is extremely hard to undo. So it is very important that you know exactly how you want your brand to be perceived. If that perception is wrong it can affect your pricing strategy and result in lower profit margins. Brand Awareness and App Promotion

Read more

16
May

WDK Presents: Google Leads

In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services

Read more

11
Mar

VLOG #8 Digital Marketing

In our final edition of this segment, we look at the final step, Digital Marketing. Think of this entire process as having a party. You would not invite everyone over at 3 pm when the house is still a mess. Now you clean and organize everything and once you are satisfied, THEN you invite everyone over. Building your digital branding is the

Read more

21
Feb

VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for these platforms if done correctly. The platform you choose and type of content you release all should be dictated by your audience. The main goal should always be directing all (qualified) traffic back to your

Read more

5
Dec

VLOG #1: Branding

Branding is all about impressions. The impression that a logo or advertisement imparts on us dictates the actions we are prepared to take. This can include how much we are willing to spend, how useful the product can be, how reliable it is and whether it will compliment your personal style and society’s perception of you. Some customers prioritize feature sets that

Read more

11
Jul

Augmented Reality Ads are coming to Facebook

The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front-facing

Read more