What Is the Difference Between Digital Marketing and Social Media?

When considering the difference between digital marketing and social media, it’s important to first understand the meaning of each term.   What Is Digital Marketing? Digital Marketing is any marketing (influential) action that takes place on a screen. While this barely existed 25 years ago it is now the standard for which all marketing takes place, it can include: Online

Read more


Which Is Better for Converting: Website or Social Media

Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but

Read more


VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for these platforms if done correctly. The platform you choose and type of content you release all should be dictated by your audience. The main goal should always be directing all (qualified) traffic back to your

Read more


Augmented Reality Ads are coming to Facebook

The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front-facing

Read more


How to Unlock The Amazing Marketing Potential of Social Media

No matter what your business is, an extremely high percentage of customers will choose to access it through the web. Social media plays a major role in connecting with customers and building relationships. Often, your Facebook or Twitter account is the first interaction a customer will have with your brand. First impressions matter and consistent posts help to keep users

Read more