Digital Marketing

6
May

Does Changing Theme Affect SEO?

Making updates and changing the theme of your WordPress site is often a good idea. It creates a fresh new look and may offer more of the features and specs you desire. However, an update like this needs to be done properly, or it could end up costing you significantly. That’s specifically the case when it comes to SEO. Does

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8
Apr

Importance of Branding

What is branding and why is it so important? As a small business, one of your first goals is to grow your client base. To do that, you need to help clients find you and learn more about your products. That is a big part of any digital marketing or advertising campaign. Yet, once they find you, you want them

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25
Mar

What Industries Need SEO the Most?

Search engine optimization (SEO) is one of the most discussed forms of marketing, but who should use it? Are there any companies that don’t need it? What industries need SEO the most? It’s true that every business needs to market. As such, every company should have an online presence. That requires some focus on SEO. Some industries, though, may have

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11
Mar

4 Types of Digital Marketing and How to Use Them

Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus

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25
Feb

Does an SSL Improve SEO?

SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at

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4
Feb

What Is the Difference Between Digital Marketing and Social Media?

When considering the difference between digital marketing and social media, it’s important to first understand the meaning of each term.   What Is Digital Marketing? Digital Marketing is any marketing (influential) action that takes place on a screen. While this barely existed 25 years ago it is now the standard for which all marketing takes place, it can include: Online

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28
Jan

What Is A Content Management System?

If you want to make sure that you have a strong online presence, then you need to ensure that you are using a strong content management system with the help of Website Design Kingston. Usually shortened to CMS, a content management system is a software program that helps you create, manage, change, and update content on a website without require

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21
Jan

Why You Need Google Analytics on Your Website

Your website can serve as a treasure trove of data about your customers, helping you dial in your marketing efforts. But you need to have the Google Analytics tool installed to access and review that data. Otherwise, all that information remains uncollected and inaccessible, which leaves you in the dark about your customers’ preferences, online behaviors, and so much more.

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17
Dec

Reach Google’s Page 1 Rank

Folks getting online often ask, “How do you get your website on Google first page?” If you want your website to be found quickly by people searching for something online, you aim to have it on the first page of a search engine result. If you want the information to be ignored or almost always never viewed, you let it

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10
Dec

Which Is Better for Converting: Website or Social Media

Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but

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