Digital Marketing

If you’re building a website or running an online business, you’ve probably heard about search engine optimization (SEO) and conversion rate optimization (CRO). But do you know how they work together to improve your website’s conversion rate? This article will explain SEO, conversions, and CRO and how they can help your business succeed online. What Is a Website Conversion? A

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Marketing your small business through social media can be a great way to get your message out there. You can reach a huge number of people without having to invest a lot of time and money in traditional marketing methods like TV commercials, billboards, and print ads. With the increasing importance of digital marketing strategy, more and more businesses are

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You’ve launched a beautiful new website that better represents your brand. But, now what? You want your customers and potential leads to see your new website, but that won’t happen without a post-website launch marketing plan.  While you may have existing marketing channels which will organically bring in new visitors to your website, you will want to set up a

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While traditional forms of marketing are still effective, digital marketing is quickly one of, if not the, most effective ways to reach your target audience.  And the best part about digital marketing is that it can benefit every business, regardless of industry.  There are, however, some industries that benefit most from digital marketing. If you want to delve deeper into

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An active social media presence is an excellent way to engage with your customers and reach your target audience. And it can also lead to 2 to 5% conversions when used as a marketing channel. But did you know that it can also improve your SEO results?  If you are looking for ways to improve your SEO, you should consider

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If you think having a Facebook profile and a simple website is enough of a digital presence, then we have bad news—you’re leaving a ton of money on the table and pretty much giving your competition more customers. Why? Digital marketing makes it easier to reach out to your target market and let them know you exist. If you aren’t

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Are you struggling to determine what type of marketing to invest in or where to put your marketing dollars? Digital marketing is a complex method of reaching audiences with various strategies and ample opportunity. Yet, you may have questions, such as what’s the difference between inbound and outbound marketing and which one should you invest in? With some insight into

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What is branding and why is it so important? As a small business, one of your first goals is to grow your client base. To do that, you need to help clients find you and learn more about your products. That is a big part of any digital marketing or advertising campaign. Yet, once they find you, you want them

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Search engine optimization (SEO) is one of the most discussed forms of marketing, but who should use it? Are there any companies that don’t need it? What industries need SEO the most? It’s true that every business needs to market. As such, every company should have an online presence. That requires some focus on SEO. Some industries, though, may have

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Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus

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