Digital Marketing
Does an SSL Improve SEO?
SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at
What Is the Difference Between Digital Marketing and Social Media?
When considering the difference between digital marketing and social media, it’s important to first understand the meaning of each term. What Is Digital Marketing? Digital Marketing is any marketing (influential) action that takes place on a screen. While this barely existed 25 years ago it is now the standard for which all marketing takes place, it can include: Online ads
Reach Google’s Page 1 Rank
Folks getting online often ask, “How do you get your website on Google first page?” If you want your website to be found quickly by people searching for something online, you aim to have it on the first page of a search engine result. If you want the information to be ignored or almost always never viewed, you let it
Which Is Better for Converting: Website or Social Media
Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but
How to Remove a Duplicate Google My Business Listing
Google My Business is a powerful tool from Google for small and medium businesses to take control of the information customers receive about their businesses from Google. Unfortunately, many small businesses encounter issues when trying to use this tool. What should you do when you encounter a duplicate Google My Business listing for your establishment? Your friends at Website Design
Local SEO 2020: Why Boosting Your Business in SERPS Still Matters
You’re a small business owner who’s been open and running your brick-and-mortar store for a year now. Business is okay. You’re keeping your head above water, but not much else. Apparently, there’s just not a strong enough customer base in your local area for you to generate a comfortable profit, right? Maybe something will change in your neighborhood, and things
Optimizing your Google My Business after COVID-19
Having an online presence has always been important. However, in this new COVID-19 pandemic environment in which we find ourselves, it is essential. As we write this, Ontario is in stage 3 of the reopening. That means that many businesses, such as restaurants, may not be able to serve as many customers as they did before the pandemic due to
How Often Should You Blog for SEO?
Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how
COVID-19 and the Future of Kingston’s Business
How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a
Search Engine Optimization
Search Engine Optimization If you have a website in 2020 then you must have heard of Search Engine Optimization. This is – without a doubt – the most important factor in achieving a highly-ranked website online. Websites are becoming easier to build so this means more competition, especially for Page 1 results. A recent study by Google found that less
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