SEO
Does Changing Theme Affect SEO?
Making updates and changing the theme of your WordPress site is often a good idea. It creates a fresh new look and may offer more of the features and specs you desire. However, an update like this needs to be done properly, or it could end up costing you significantly. That’s specifically the case when it comes to SEO (search
What Industries Need SEO the Most?
Search engine optimization (SEO) is one of the most discussed forms of marketing, but who should use it? Are there any companies that don’t need it? What industries need SEO the most? It’s true that every business needs to market. As such, every company should have an online presence. That requires some focus on SEO. Some industries, though, may have
4 Types of Digital Marketing and How to Use Them
Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus
Does an SSL Improve SEO?
SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at
Reach Google’s Page 1 Rank
Folks getting online often ask, “How do you get your website on Google first page?” If you want your website to be found quickly by people searching for something online, you aim to have it on the first page of a search engine result. If you want the information to be ignored or almost always never viewed, you let it
How to Remove a Duplicate Google My Business Listing
Google My Business is a powerful tool from Google for small and medium businesses to take control of the information customers receive about their businesses from Google. Unfortunately, many small businesses encounter issues when trying to use this tool. What should you do when you encounter a duplicate Google My Business listing for your establishment? Your friends at Website Design
Local SEO 2020: Why Boosting Your Business in SERPS Still Matters
You’re a small business owner who’s been open and running your brick-and-mortar store for a year now. Business is okay. You’re keeping your head above water, but not much else. Apparently, there’s just not a strong enough customer base in your local area for you to generate a comfortable profit, right? Maybe something will change in your neighborhood, and things
Optimizing your Google My Business after COVID-19
Having an online presence has always been important. However, in this new COVID-19 pandemic environment in which we find ourselves, it is essential. As we write this, Ontario is in stage 3 of the reopening. That means that many businesses, such as restaurants, may not be able to serve as many customers as they did before the pandemic due to
How Often Should You Blog for SEO?
Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how
COVID-19 and the Future of Kingston’s Business
How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a
