SEO
How to Remove a Duplicate Google My Business Listing
Google My Business is a powerful tool from Google for small and medium businesses to take control of the information customers receive about their businesses from Google. Unfortunately, many small businesses encounter issues when trying to use this tool. What should you do when you encounter a duplicate Google My Business listing for your establishment? Your friends at Website Design
Local SEO 2020: Why Boosting Your Business in SERPS Still Matters
You’re a small business owner who’s been open and running your brick-and-mortar store for a year now. Business is okay. You’re keeping your head above water, but not much else. Apparently, there’s just not a strong enough customer base in your local area for you to generate a comfortable profit, right? Maybe something will change in your neighborhood, and things
Optimizing your Google My Business after COVID-19
Having an online presence has always been important. However, in this new COVID-19 pandemic environment in which we find ourselves, it is essential. As we write this, Ontario is in stage 3 of the reopening. That means that many businesses, such as restaurants, may not be able to serve as many customers as they did before the pandemic due to
How Often Should You Blog for SEO?
Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how
COVID-19 and the Future of Kingston’s Business
How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a
Let Data Dictate Your Every Move
Let the Data Dictate To conclude our Content Marketing series we look at harnessing the power of your data. The data you collect should be used to design your content strategy. When you know what people are searching for, you can design content on your site to answer those questions. This can result in your content being used as snippits,
Linking Strategies
What is linking strategies? Linking strategies are a combination of three methods. Cross-linking, Inbound-linking, and Outbound-linking. Each is a specific method to encourage site visitors to view more pages on your site or send them to an authority on the subject. Benefits of Cross-Linking We recommend starting with cross-linking because it is the easiest of the 3 linking strategies. A
Google, loves Google
The Google Eco-System Google pays particular attention to how “connected” your website is to their eco-system. This can include many factors and the more you verify, the more you are rewarded. Google My Business Google My Business is a free service offered by Google. It is the placard that appears to the right of most of our web searches. It
SEO 2020
How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on
Great Content Marketing
Examples of Great Content Marketing In this edition, WDK‘s Marketing Manager, Cody talks about some examples of Content Marketing. One campaign that stands out is Coca-Cola‘s Christmas promotion from a few years ago that offered bottles with 100 common names. This was a tremendous success due to the number of retweets, posts, and shares. It is a great example of
