Managed Services

25
Mar

COVID-19 and the Future of Kingston’s Business

How will Kingston’s Businesses cope with COVID-19? COVID-19 is affecting Kingston’s businesses in ways we could have never imagined. Ontario Premier, Doug Ford announced that all non-essential businesses must close effective March 24th. If you have a business that depends on in-store traffic then those words could of very well been your death sentence. If you’re deemed essential, possibly a

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26
Feb

Let Data Dictate Your Every Move

Let the Data Dictate To conclude our Content Marketing series we look at harnessing the power of your data. The data you collect should be used to design your content strategy. When you know what people are searching for, you can design content on your site to answer those questions. This can result in your content being used as snippits,

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11
Feb

Linking Strategies

What is linking strategies? Linking strategies are a combination of three methods. Cross-linking, Inbound-linking, and Outbound-linking. Each is a specific method to encourage site visitors to view more pages on your site or send them to an authority on the subject. Benefits of Cross-Linking We recommend starting with cross-linking because it is the easiest of the 3 linking strategies. A

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7
Jan

SEO 2020

How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on

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27
Aug

Search Engine Optimization

Search Engine Optimization If you have a website in 2019 then you must have heard of Search Engine Optimization. This is – without a doubt – the most important factor in achieving a highly-ranked website online. Websites are becoming easier to build so this means more competition, especially for Page 1 results. A recent study by Google found that less

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6
Mar

VLOG #7: Content Management Systems (CMS) & Managed Services

Content Management Systems (CMS) & Managed Services Tina, our Lead Developer explains the importance of Content Management Systems, commonly referred to as CMS. A prime example of CMS is WordPress, a platform used every day here at Website Design Kingston. CMS permits an easy approach to web design, which requires little to no experience. With “drag and drop” functions it’s

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13
Feb

VLOG #5: Hosting & Email

In this edition Tina, our Lead Web Developer discusses the importance of Hosting & Email. Utilizing free services such as Hotmail or Gmail seems like a great idea. But it can do more harm than good. Many choose these options due to pricing, but the aforementioned email services are not encrypted and therefore susceptible to attack. If you doubt the vulnerability

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7
Feb

VLOG #4: SEO Part 2: Google Eco-System

In the fourth installment of our Vlog Series, we are looking at the Google ecosystem. Particularly the free services offered by Google that can help elevate your businesses on Search Engine Results pages or SERPS. While these services do not directly effect your SEO they have an impact on your domain or site authority. These actions have a positive impact on

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22
Jan

VLOG #3: Search Engine Optimization (SEO)

In our third VLOG installment, we look at Search Engine Optimization or SEO. SEO has become a buzzword recently with many SMB owners and entrepreneurs questioning its value. Most think since they have a website and it gets user traffic they don’t need to pay much attention to it. This couldn’t be further from the truth. Search Engine Optimization helps build your domain authority and

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30
Jul

SEO: The Missing Link in Your Business Strategy

Search Engine Optimization or SEO has been proven to be one of the most effective tools for generating qualified leads for business. It provides visibility, a high return on investment and essential insights into the habits of customers. The importance of SEO is often overlooked in online marketing strategies simply due to a lack of understanding of what it is

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