Marketing

If you think having a Facebook profile and a simple website is enough of a digital presence, then we have bad news—you’re leaving a ton of money on the table and pretty much giving your competition more customers. Why? Digital marketing makes it easier to reach out to your target market and let them know you exist. If you aren’t

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Are you struggling to determine what type of marketing to invest in or where to put your marketing dollars? Digital marketing is a complex method of reaching audiences with various strategies and ample opportunity. Yet, you may have questions, such as what’s the difference between inbound and outbound marketing and which one should you invest in? With some insight into

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Small and medium-sized business owners need to make every dollar of their marketing budget work. However, it’s not always about spending more to get more traffic. Highly targeted traffic visiting your website with an intent to buy can be less expensive and less difficult to obtain when you utilize digital marketing. There are 4 types of digital marketing to focus

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Increasing your small business’s marketing exposure is no easy task whether it is paid, or organic. Every industry and market are different and what works for some businesses may not work for yours. In 2020 you have to find the delicate balance between old-school principles and new-school digital techniques. No matter how you mix up the elements, everything starts with

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At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate

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The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front-facing

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