Marketing

3
Dec

Professional Branding Provides the Critical Jump to Your Next Level

When it comes to modern marketing in 2020, branding stands out as the number one tool companies have or can use to connect to a wide population of consumers and customers. Products, designs and services are changing so fast or being developed so quickly, the traditional life cycle of a product that used to define a company has been shattered.

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22
Oct

10 Marketing Tips for Small Businesses

Increasing your small business’s marketing exposure is no easy task whether it is paid, or organic. Every industry and market are different and what works for some businesses may not work for yours. In 2020 you have to find the delicate balance between old-school principles and new-school digital techniques. No matter how you mix up the elements, everything starts with

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24
Sep

15 Small Business Website Essentials

At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate

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26
Feb

Let Data Dictate Your Every Move

Let the Data Dictate To conclude our Content Marketing series we look at harnessing the power of your data. The data you collect should be used to design your content strategy. When you know what people are searching for, you can design content on your site to answer those questions. This can result in your content being used as snippits,

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11
Dec

Content Impacts Your Decisions

Why is content so important? Because content impacts our everyday purchasing decisions. Those decisions dictate what brands we buy, right down to the toilet paper. Our brand loyalty is worth billions of dollars every year. As a result Google makes sure that their algorithm caters to this. Not just so businesses can sell their products, so the person searching –

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4
Nov

WDK Presents: Content Marketing 2020

What is Content Marketing? Content marketing presents crafted messages that offer more information than a typical call to action. Instead of saying “We’re the best!” Content Marketing would say what makes them the best and why. Stimulating interest in the brand, products or services is the main goal, not necessarily a conversion. But how do I convey that in a

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3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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27
Jun

WDK Presents: Bidding Strategies

Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and

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20
Jun

WDK Presents: Cost Per Click

Cost Per Click (CPC) This week we look at specific bidding strategies such as Cost Per Click or CPC. This strategy is one of the most common amongst advertisers and entrepreneurs because it is easy to set up and control. Once you have some historical data you can step up your game and try Enhanced CPC which focuses on conversions,

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11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

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