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Marketing

3
Jul

WDK Presents: Google Ads Conclusion

In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal. Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right

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27
Jun

WDK Presents: Bidding Strategies

Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and

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20
Jun

WDK Presents: Cost Per Click

Cost Per Click (CPC) This week we look at specific bidding strategies such as Cost Per Click or CPC. This strategy is one of the most common amongst advertisers and entrepreneurs because it is easy to set up and control. Once you have some historical data you can step up your game and try Enhanced CPC which focuses on conversions,

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11
Jun

WDK Presents: How much should I spend?

A common question we get from clients: How much should I spend when advertising online? There are many factors to consider: Advertising Goals Geo Target: Do you ship Worldwide? Who are your competitors, both direct and indirect? What are your competitors budget? What is your conversion rate on your website? ROI per sale ROAS – Return on ad spend If

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30
May

WDK Presents: Search

Search Google Search ads are by far the most common type of Ad in the Google eco-system. It is very easy to set up and tailor to your business needs. When you first set an Ad up you can select what your main goals are: Website visits, Phone calls, Shop visits or App downloads. If you have any questions regarding

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9
May

WDK Presents: Google Search Ads

Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,

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8
May

WDK Presents: Google Ad Campaign Types

In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in

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11
Mar

VLOG #8 Digital Marketing

In our final edition of this segment, we look at the final step, Digital Marketing. Think of this entire process as having a party. You would not invite everyone over at 3 pm when the house is still a mess. Now you clean and organize everything and once you are satisfied, THEN you invite everyone over. Building your digital branding is the

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5
Dec

VLOG #1: Branding

Branding is all about impressions. The impression that a logo or advertisement imparts on us dictates the actions we are prepared to take. This can include how much we are willing to spend, how useful the product can be, how reliable it is and whether it will compliment your personal style and society’s perception of you. Some customers prioritize feature sets that

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11
Jul

Augmented Reality Ads are coming to Facebook

The Future is now In what seems like an excerpt straight from a Sci-Fi novel, Facebook has announced that they are offering Augmented Reality ads beginning with luxury brand, Michael Kors. Beginning this month the high-end fashion brand will offer ads on Facebook focusing on their popular sunglasses. Users will be able to click the ad and then the front-facing

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