Having an online presence has always been important. However, in this new COVID-19 pandemic environment in which we find ourselves, it is essential. As we write this, Ontario is in stage 3 of the reopening. That means that many businesses, such as restaurants, may not be able to serve as many customers as they did before the pandemic due to
Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how
What is linking strategies? Linking strategies are a combination of three methods. Cross-linking, Inbound-linking, and Outbound-linking. Each is a specific method to encourage site visitors to view more pages on your site or send them to an authority on the subject. Benefits of Cross-Linking We recommend starting with cross-linking because it is the easiest of the 3 linking strategies. A
What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you
Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your
Google is fulfilling its promise to construct a safer Internet by condemning all un-encrypted websites with the summer launch of Chrome 68. The latest Chrome update sets out to name and shame legacy sites that do not have the proper certificate. An ‘unsafe’ indication alerts potential customers that a site is dangerous, even if the site is simply outdated. This
You don’t have to be a tech expert to add functionality, security and new features to your WordPress website. Plugins are pieces of software that, for the most part, can easily be added and updated. However, adding and updating your plugins can cause complications. Find out why it is important to update your plugins with care to avoid potentially breaking
A new breed of vicious spam emails has been unleashed upon the world wide web. The campaign known as Scarab ransomware was first noticed by security experts on November 23, 2017 and reached 12.5 million email addresses in the first four hours of its release.
Ransomware is becoming a serious problem for computer users. A malicious descendant from the field of cryptovirology, ransomware overtakes a system and demands a payment be made to unlock it. This can be a scary situation for any business owner as these hijackers typically target small companies. However, this can be prevented. Ransomware can strike through many channels. It
Bitcoin is a digital currency that is an exciting new prospect for many. People are attracted to the crypto-currency for its easy setup, small transaction fees and its fast payment processing. But it does not come without risks.