Our Services
What Is A Content Management System?
If you want to make sure that you have a strong online presence, then you need to ensure that you are using a strong content management system with the help of Website Design Kingston. Usually shortened to CMS, a content management system is a software program that helps you create, manage, change, and update content on a website without require
Professional Branding Provides the Critical Jump to Your Next Level
When it comes to modern marketing in 2020, branding stands out as the number one tool companies have or can use to connect to a wide population of consumers and customers. Products, designs and services are changing so fast or being developed so quickly, the traditional life cycle of a product that used to define a company has been shattered.
10 Marketing Tips for Small Businesses
Increasing your small business’s marketing exposure is no easy task whether it is paid, or organic. Every industry and market are different and what works for some businesses may not work for yours. In 2020 you have to find the delicate balance between old-school principles and new-school digital techniques. No matter how you mix up the elements, everything starts with
The Importance of Web Design
If you are looking to run a successful business in today’s environment, then you need to have a strong online presence. Your website is going to act as a digital storefront for your company. Therefore, it is important to make a solid impression with great web design. At Website Design Kingston, we are here to deliver outstanding web design for you
Why is eCommerce Important?
How people shop for products and services has changed significantly during the past few years. Every year, it seems like more and more people are choosing to shop for products and services online. This has led to the growth of something called eCommerce. Also referred to as electronic commerce, this involves both purchasing and selling products or services using electronic
Questions You Should never Ask a Web Developer
How much does a website cost? Perhaps the most common amongst questions you should never ask a web developer. While it may seem like the best place to start, it is in fact, where the conversation should end. Consider the multitude of options from every website you have ever visited? Some websites have 5 pages, some have hundreds. Others have
WDK Presents: Bidding Strategies
Bidding Strategies are different avenues you can take to obtain the desired placement in Google Ads. For example, you can choose CPC or Cost-Per-Click and set manual limits on your keywords. Or you can automate the process and go with Automatic CPC bidding. This is when Google takes into account your historical data along with similar keywords and industries and
WDK Presents: Search
Search Google Search ads are by far the most common type of Ad in the Google eco-system. It is very easy to set up and tailor to your business needs. When you first set an Ad up you can select what your main goals are: Website visits, Phone calls, Shop visits or App downloads. If you have any questions regarding
WDK Presents: Google Search Ads
Search Ads In the third issue of our Google Ads VLOG we look at Google “Search” Ads. The most popular form of Google Ads they’re shown at the top of Search Results Page or SERPS. These are the ads we are most familiar with and generally, are the most affordable – depending on your keywords of course. In this video,
WDK Presents: Google Ad Campaign Types
In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign. There are six Campaign Types, they are: Sales Leads Website Traffic Product and Brand Consideration Brand Awareness and Reach App Promotion Each of the above campaigns has very specific goals in
