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4
Jun

WDK Presents: Google Shopping Ads

Google Shopping Ads are one of the lesser used options available to advertisers. These ads are dependant on having a tangible product to sell and is shown amongst your competitors. There are also tangible products that are excluded, they include: Ticket Sales Vehicles Financial Products Currency Services Gift cards Immovable Property Recurring Billing Services Billing Software For more information regarding

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4
Jun

WDK Presents: Google Display

Google Display In this edition of Website Design Kingston’s video Blog we look at Google Display Ads. Straying from the traditional text ads, these allow a visual cue. This can be especially important if you are selling tangible products that have mass appeal. Display ads can also be effective for Services. In the past, it has been difficult to effectively

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28
May

WDK Presents: Brand Awareness

Brand Awareness is an important aspect of a marketing campaign. That first impression your brand makes is extremely hard to undo. So it is very important that you know exactly how you want your brand to be perceived. If that perception is wrong it can affect your pricing strategy and result in lower profit margins. Brand Awareness and App Promotion

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24
May

WDK Presents: Website Traffic

Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.

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2
May

WDK Presents: Introduction to Google Ads

Google Ads: Largest Platform Access to 90% of the world’s internet users makes Google’s ad platform seem like a dream to advertisers. In the video below our Marketing and Branding Manager, Cody discusses how to first approach Google Ads. Starting small and improving over-time. What about the other Ad Platforms? In order to begin advertising online, you must consider multiple

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25
Mar

Google Maps Augmented Reality Live Test in Kingston

In this post, we take a look at the new Google Maps Augmented Reality (AR) feature. This new feature is available only via “Directions” when a pedestrian route is selected. AR works by overlaying visual cues on top of live video. It senses your location via GPS and then guides you towards your destination. This cool feature is “invite-only” for

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6
Mar

VLOG #7: Content Management Systems (CMS) & Managed Services

Content Management Systems (CMS) & Managed Services Tina, our Lead Developer explains the importance of Content Management Systems, commonly referred to as CMS. A prime example of CMS is WordPress, a platform used every day here at Website Design Kingston. CMS permits an easy approach to web design, which requires little to no experience. With “drag and drop” functions it’s

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21
Feb

VLOG #6: Social Media

In this week’s edition, we will look at social media and the role it plays in your content strategy. There are indeed many uses for these platforms if done correctly. The platform you choose and type of content you release all should be dictated by your audience. The main goal should always be directing all (qualified) traffic back to your

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22
Jan

VLOG #3: Search Engine Optimization (SEO)

In our third VLOG installment, we look at Search Engine Optimization or SEO. SEO has become a buzzword recently with many SMB owners and entrepreneurs questioning its value. Most think since they have a website and it gets user traffic they don’t need to pay much attention to it. This couldn’t be further from the truth. Search Engine Optimization helps build your domain authority and

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15
Jan

New WordPress Editor, Gutenberg

Content Management Systems The pervasive content management system, WordPress, is undergoing some major changes. The most attention-grabbing new addition to the popular website builder is called ‘Gutenberg’. It is a block editor that promises to revolutionize the editing experience for both novice users and professional developers alike. The editor gets its distinct name from Johannes Gutenberg who invented the printing

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