Web Development
SEO 2020
How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on
What is Content?
What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you
Why is Content Important?
Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your
WDK Presents: Website Traffic
Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.
WordPress Editor, Gutenberg: First Impressions
WordPress 5 and Gutenberg: Why You Need To Update Today WordPress 5.0 and its companion editor, “Gutenberg”, have been making waves since their recent release. This buzz-worthy new platform is a compelling change from the content management platform we’ve come to know and love. There has been significant resistant from some website users that prefer the ‘classic’ way of doing
VLOG #4: SEO Part 2: Google Eco-System
In the fourth installment of our Vlog Series, we are looking at the Google ecosystem. Particularly the free services offered by Google that can help elevate your businesses on Search Engine Results pages or SERPS. While these services do not directly effect your SEO they have an impact on your domain or site authority. These actions have a positive impact on
VLOG #2 Series: Website Design
VLOG #2: Website Design In VLOG #2 our Lead Designer, Tina discusses the importance of proper design when constructing a new business website. New customers will no doubt encounter your brand for the first time online. Because of this, the user experience must be fluid, intuitive and aesthetically pleasing. This means you must make a powerful first impression and ensure the
New WordPress Editor, Gutenberg
Content Management Systems The pervasive content management system, WordPress, is undergoing some major changes. The most attention-grabbing new addition to the popular website builder is called ‘Gutenberg’. It is a block editor that promises to revolutionize the editing experience for both novice users and professional developers alike. The editor gets its distinct name from Johannes Gutenberg who invented the printing
Wix or WordPress?
Free is Tempting 2018 saw a continued rise in popularity for free website builders like Wix, Web.com and SquareSpace. These web-builder services are great tools for showcasing your content to the masses. However because they’re free they often come with limitations or strings attached. Search Engine Optimization After launching a new site via Wix or Squarespace many users notice their
Hottest Web Design Trends of 2018
Whether you are building a website from scratch or reviving your existing layout, the best way to capture your audience is through innovative design. We have compiled a list of the hottest trends that are taking over the web this year. Check out these bold, contemporary ideas for inspiration! Brutalism Brings Back the “Ugly” Internet Brutalism is all about doing
