Web Development
Does Changing Theme Affect SEO?
Making updates and changing the theme of your WordPress site is often a good idea. It creates a fresh new look and may offer more of the features and specs you desire. However, an update like this needs to be done properly, or it could end up costing you significantly. That’s specifically the case when it comes to SEO. Does
What is the Difference Between Frontend and Backend Web Development?
If you’re looking to get a website designed, you may have noticed that there’s something called “front-end” web development and also “back-end” web development. While both are critical for a website, they’re vastly different things. You’re going to need to understand the basics about both if you want the best results. What is Front-End Web Development? The “front end” of
Why is Website Maintenance Important?
In today’s era, the vast majority of people are going to use the internet if they are looking for products and services. If you are trying to grow your business, then it is important for you to have a reliable website, which is where Website Design Kingston can help you. Think of your website as a digital storefront for your
15 Small Business Website Essentials
At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate
Why is eCommerce Important?
How people shop for products and services has changed significantly during the past few years. Every year, it seems like more and more people are choosing to shop for products and services online. This has led to the growth of something called eCommerce. Also referred to as electronic commerce, this involves both purchasing and selling products or services using electronic
Questions You Should never Ask a Web Developer
How much does a website cost? Perhaps the most common amongst questions you should never ask a web developer. While it may seem like the best place to start, it is in fact, where the conversation should end. Consider the multitude of options from every website you have ever visited? Some websites have 5 pages, some have hundreds. Others have
SEO 2020
How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on
What is Content?
What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you
Why is Content Important?
Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your
WDK Presents: Website Traffic
Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.
