Web Development
15 Small Business Website Essentials
At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate
Why is eCommerce Important?
How people shop for products and services has changed significantly during the past few years. Every year, it seems like more and more people are choosing to shop for products and services online. This has led to the growth of something called eCommerce. Also referred to as electronic commerce, this involves both purchasing and selling products or services using electronic
Questions You Should never Ask a Web Developer
How much does a website cost? Perhaps the most common amongst questions you should never ask a web developer. While it may seem like the best place to start, it is in fact, where the conversation should end. Consider the multitude of options from every website you have ever visited? Some websites have 5 pages, some have hundreds. Others have
SEO 2020
How does SEO actually work in 2020? SEO in 2020 begins as a delicate mix of content, meta-data, properly structured web pages, and fast load times. But then add another layer that includes schema, linking strategies, alt-tags, URLs and it starts to become a little complicated. Is it easy? No. Is it worth it? Only if having your website on
What is Content?
What is Content? It seems everyone has the same advice these days: “You need more content!” But it’s difficult to imagine what that actually looks like. More importantly, how will it fit into the structure of your website? Use Content as the marketing tool itself. Not as an assist. To become an expert in harnessing content for your website you
Why is Content Important?
Why is Content so important for websites? It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your
WDK Presents: Website Traffic
Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.
WordPress Editor, Gutenberg: First Impressions
WordPress 5 and Gutenberg: Why You Need To Update Today WordPress 5.0 and its companion editor, “Gutenberg”, have been making waves since their recent release. This buzz-worthy new platform is a compelling change from the content management platform we’ve come to know and love. There has been significant resistant from some website users that prefer the ‘classic’ way of doing
VLOG #4: SEO Part 2: Google Eco-System
In the fourth installment of our Vlog Series, we are looking at the Google ecosystem. Particularly the free services offered by Google that can help elevate your businesses on Search Engine Results pages or SERPS. While these services do not directly effect your SEO they have an impact on your domain or site authority. These actions have a positive impact on
VLOG #2 Series: Website Design
VLOG #2: Website Design In VLOG #2 our Lead Designer, Tina discusses the importance of proper design when constructing a new business website. New customers will no doubt encounter your brand for the first time online. Because of this, the user experience must be fluid, intuitive and aesthetically pleasing. This means you must make a powerful first impression and ensure the
