SSL certificates play an important role in search engine optimization (SEO) rankings. As you work to refine and improve the function of your website to attract visitors, it’s important to consider the security of your site and just how important that is for organic rankings. How do the two relate? Does SSL help with SEO? Let’s take a look at
If you’re looking to get a website designed, you may have noticed that there’s something called “front-end” web development and also “back-end” web development. While both are critical for a website, they’re vastly different things. You’re going to need to understand the basics about both if you want the best results. What is Front-End Web Development? The “front end” of
In today’s era, the vast majority of people are going to use the internet if they are looking for products and services. If you are trying to grow your business, then it is important for you to have a reliable website, which is where Website Design Kingston can help you. Think of your website as a digital storefront for your
Your website can serve as a treasure trove of data about your customers, helping you dial in your marketing efforts. But you need to have the Google Analytics tool installed to access and review that data. Otherwise, all that information remains uncollected and inaccessible, which leaves you in the dark about your customers’ preferences, online behaviors, and so much more.
Folks getting online often ask, “How do you get your website on Google first page?” If you want your website to be found quickly by people searching for something online, you aim to have it on the first page of a search engine result. If you want the information to be ignored or almost always never viewed, you let it
Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but
At WDK, we understand how to create effective websites that help prospective customers connect with your brand. Not sure what you need on your site? We have provided some suggestions below to get you started. 1. A simple domain name. Your URL should be something someone can jot down easily when they hear it. Long or complex domain names can irritate
Dark Theme Dark Theme is a new display setting within popular apps and operating systems. This new feature takes the standard white background with black/dark text and inverts it. What was once a white background becomes a black background. And what was once a dark text becomes white. This serves two distinct advantages: Contrast: It is much easier on the
Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.
In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services