Dark Theme Dark Theme is a new display setting within popular apps and operating systems. This new feature takes the standard white background with black/dark text and inverts it. What was once a white background becomes a black background. And what was once a dark text becomes white. This serves two distinct advantages: Contrast: It is much easier on the
Website Traffic Website Traffic is perhaps Google’s most popular ad type. It encourages click-throughs just like sales but goes a bit further in terms of the quality of those clicks. Focusing on the most likely clicks that will result in a conversion. In this VLOG our Marketing Manager discusses ideal scenarios where this ad type would be the best choice.
In this edition of our VLOG we look at Leads in Google Ads. Leads differentiate themselves from the typical sales “Ad Type” because it prioritizes the quality of the click rather than the click itself. Google Leads is the best way to let the platform know you want quality over quantity. This is very important if your products or services
VLOG #2: Website Design In VLOG #2 our Lead Designer, Tina discusses the importance of proper design when constructing a new business website. New customers will no doubt encounter your brand for the first time online. Because of this, the user experience must be fluid, intuitive and aesthetically pleasing. This means you must make a powerful first impression and ensure the
The newest Windows 10 update has officially arrived! Hailed as one of Microsoft’s most expertly crafted operating systems, Windows 10 presents the spring creators update. If you haven’t updated your system recently, now is a great time to strengthen security and take advantage of fresh, enhanced features. New Privacy Settings for a More Transparent Experience Privacy Settings: The spring creators
Google Chrome is set to strengthen security with a new Chrome 68 update. This will present a new challenge for websites that do not have the proper certificate in place and cause users to steer clear of your site! Set to be released in July 2018, the update will use a visual cue to alert users when a site does
A Look at Different CMS There are plenty of content management systems (CMS) providing cool features, a great design, ease-of-use and security for your content. But which one do the experts prefer? We took a closer look at three of the most popular CMS sites to get a deeper understanding of their triumphs and shortcomings.
There’s a lot of information out there about Search Engine Optimization (SEO) — what it is, how to do it, and why it’s necessary. With the right plan, any business can find itself in the prime spot of the first page of search results. But it’s also important to know that this isn’t something that will happen overnight. Good SEO
In any rapidly growing marketplace, tactics ranging from the above-board to purposefully misleading are to be expected. In both IT and marketing, there are three specific categories that these strategies and tactics fall under; White-hat, Grey-hat, and Black-hat. Each employ unique strategies with regard to boosting your traffic, but Response I.T. only uses a White-hat strategy with regard to your
So, you’re looking to set up a website? It’s an important step for any undertaking you may be embarking upon. Response IT gauges what options are right for you, as maintaining your website can be a challenge. Learning coding and proper web development techniques can take a lot of time, effort, and expense. While these are recommended areas to brush