Digital Advertising Services
Website Design Kingston offers premium digital advertising packages tailored for any marketing strategy. Our Digital Advertising Services are designed to effectively address and capture your target audience. This means no generalized ads – we want your business to reach the audiences that are highly-receptive towards you and your products or services. Our targeted ads then drive these audiences to your digital destination with conversions being the ultimate goal.
Business owners can now spend less on advertising via CPC campaigns or Cost-Per-Click. You don’t need to be constantly purchasing paid advertisements, such as newspaper advertising, TV, radio, or other physical marketing. Instead, your advertising campaign will focus its messaging towards the most receptive audience possible, drastically increasing ROI. This method also allows A/B testing, tracking and analytics to show you which message was most successful.
All your Digital Advertising efforts can be paired with any of our other digital marketing services packages. Align your marketing strategy with your Digital Advertising, SEO strategy, and Social Media Management to unlock your website’s full potential! Contact WDK‘s Digital Marketing Specialists today.
Social or Google
There are several different avenues where your advertisements can be placed. With each avenue, you will then get a unique customer funnel. The two most popular avenues are social media and the Google Ad Network.
The Google Ad Network is by far the largest online pay-per-click ad network. Their ad network includes Search Partner and Display Network websites, which are two very similar networks that work with your company to get your ads on multiple partner sites. Google partners with sites like YouTube, Amazon, Google Search Results Pages, Google Play, Google Shopping and Google Maps and show ads on their platforms. This network targets an audience based on physical location or by language. This technique is useful if you have a brick and mortar location and want to encourage visits to your business.
Social media sites such as Facebook, Twitter and LinkedIn have robust ad platforms that offer incredible value through their targeted data, known as affinity audiences. Social media is a powerful tool for advertising because it targets audiences based on interests and hobbies rather than a physical location or specific languages like Google’s Ad Network. Because people willingly provide more personal information on social media platforms, they are therefore more susceptible to increased targeting. This technique is highly effective for companies with a virtual e-store or companies that can ship products easily at low-cost.
Where to Spend your Ad Dollars?
When considering Google Ads Vs. Social Media advertising you should always remember that most people search for products and services on Google, not social media. Google is the #1 website online and they dictate what sites get shown and in what order, not Facebook.
Social Media ads are a great way to reach an audience that you have already identified and targeted effectively. If you are looking for new customers, Google is the way to go.
Google Ad Certified
At WDK, we ensure that all our marketing staff go through the Google Ad Certified accreditation process. This annual accreditation ensures we are up-to-date on the annual marketing and advertising trends and best practices — direct from Google.
This certification includes:
- Fundamentals of digital advertising
- Search advertising
- Display network advertising
- Mobile advertising
- Google shopping
- Video Advertising
We Design Digital Experiences
Your digital marketing and advertising campaign should be an enticing experience for potential customers. Adverts need to be visually appealing, they need to ask something of a browser, but they also need to be in-line with your branding and properly designed the designated platform.
With over 10 years of creative experience, our team is excited to craft beautiful brand-driven advertisements that drive customers to your website.
What Our Clients Say
Contact Our Digital Advertising Experts Today
Let’s discuss how our Digital Advertising Services can increase traffic and leads to your website today with a free Discovery Meeting.