Our Skill Levels
Your Digital BRAND
Digital Branding Services are more important than ever for small businesses because branding is responsible for how the public views your company, its products or services.
In Digital Marketing, branding is one of the first obstacles to overcome. You must carefully select your business name, available URLs for your website, logo designs, typography, taglines and mission statements. When all of these factors are put together they formulate your brand. This is how potential customers view your business and whether or not it is in line with their values – enough so that they would give you their business.
It sounds complicated because it is. Many factors affect how people make purchasing decisions, some obvious and others subliminal. These perceptions determine if your brand has value or is seen as “discount” or on the low-end of the value spectrum. It can also dictate what people are willing to pay for your products and the profit margins you can derive from those purchases.
Don’t choose a business name because your Grandkids think it’s cool, and don’t get a logo done by your friend who is interested in graphic design. These actions could negatively affect your bottom-line and force you to re-brand later down the road which is costly and causes confusion among your existing client base.
Graphic Design is an integral facet of Branding. It allows us to articulate your vision via a visual experience. It can take your dream to heights you never imagined possible and catch the eye of prospective clients looking for you online.
Our team designs digital experiences that leave a lasting impression. This lasting impression is what makes our design services in demand, our clients always walk away satisfied, knowing that they now have the professional look and feel of an established, trusted business.
Design is so much more than just a logo or website, it is your business card, office communication and even your email signature. All of these items have the potential to impress everyone you communicate with or forget you in a matter of seconds.
Elegant taglines and Mission Statements can leave a lasting impression on people, especially if you articulate your products or services in a way that is new to them.
How do you convince a potential customer that your product or service is the right one for them? You must construct an exchange that is vague yet specific. Familiar yet new. Safe but with a hint of unknown. Enough to engage the reader and have them wanting more information and continue leading them down that path step by step until a conversion occurs.
Our team takes solid design principals, combines it with SEO best-practices and produces engaging content, sure to drive conversions.
Marketing done Right
Let’s assume you now have your logo and graphics complete and looking great. Your content is well-written and structured with Search Engine Optimization in mind. All that is left is to figure out how to market it. Simple right?
Launching a new brand or Re-Launching an existing brand is no small feat. The marketplace is saturated and more crowded than ever before. Unless you have an exciting new product or service you’re unlikely to get any media coverage, even if you do it can still be a challenge.
So what do you do? You need to ascertain where your targets are spending their time online. Then craft content, both free and paid to introduce your brand in a way that your audience finds attractive. Introductory offers, email capture campaigns and digital advertisements all contribute towards your digital success.
Let our team of dedicated Marketing and Design Professionals craft your brand into an iconic masterpiece that will stand the test of time and encourage positive interaction among your audience.