e-Commerce Services

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Full Service eCommerce Agency

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Why You Need an eCommerce Website

Regardless of your product or service, every business can benefit from eCommerce website development. In Canada alone, there was an 8% increase last year, resulting in an industry profit of $25 billion for the country. 

If you’re ready to grow your business, big or small, it’s time to consider selling online. Selling online expands your potential customer base and makes purchasing more convenient. As more people get comfortable with ordering online, more types of products and services can be offered as standard practice. 

Read on to learn how WDK‘s eCommerce website development services can benefit your business.

Increase your Sales

By selling online, you’re creating the opportunity to significantly increase your return on investment. 

Not only does eCommerce allow you to sell to people outside of your usual geographic range, but it will increase in-store traffic with locals who find your store information online. 

Having a website automatically increases the chances that your customer base will learn about your business through Search Engine Optimization (SEO). SEO is the practice of increasing your website’s ranking in search engines so that more people can find it. By using the right keywords and eCommerce website design, you’ll bring in more customers. 

If you’re unsure of how to optimize your SEO, see our SEO Service page to learn more.  

Your online store also functions 24 hours a day every day, allowing you to make money during regular off-hours.

New and Improved Marketing

In addition to newfound online customers, your eCommerce site offers a range of new marketing possibilities. 

By selling online, you can obtain the customer’s demographics, buying habits, and emails. The first two can help you optimize your marketing methods for higher success rates, while eCommerce mailing lists allow you to send updates and promotions. 

Since these people have bought from you in the past, you know that they’re interested in your products/services. This means you’ll have higher conversion rates than with other tactics.

You Save Money

Selling online doesn’t just make you more money, it saves you money too. The more people who do their product research online and buy from your eCommerce website, the fewer employees you have to pay to do these jobs in-store. 

Enhance Your Brand

Good branding is key to a business’s long term success. When people like your brand as much as the product, you earn their loyalty. 

If you’re selling your products through external marketplaces, all you get to control is the packaging. With the right eCommerce web design, though, you control your voice, color schemes, and brand feel. 

This encourages users to return to your site and share it with their peers, increasing brand awareness all around. 

Make Keeping Inventory Easy

The right eCommerce development services make keeping track of inventory easy. When a customer buys a product, it automatically updates in the system. 

If you also have an in-store location, the right point of sale system can help you track online and physical store inventory simultaneously

How To Design an Effective Business Website?

Approximately 70% of online businesses that fail, do so because of bad web design. This is because good design is essential to your website’s user-friendliness. 

Great design is attractive, stays on brand, and lures visitors deeper into the site. Instead of distracting from the shopping experience, it adds to it. When potential customers decide on your credibility, 75% of the decision is based on aesthetics. 

As the world moves mobile, more and more people shop on their phones. As a result, great design also means optimizing your eCommerce website for mobile devices. 

Consider User Experience UX

User experience is at the center of eCommerce web design. It doesn’t matter how pretty your website is if it’s not easy to use. 

Your website should leave a great first impression and contribute to your business’s credibility. Make sure that your website is easy to navigate and understand so visitors don’t leave for something better.

Minimalist design with less text also makes it easier for viewers to look at. 

Stay Organized

Products, blog posts, about pages, FAQs, and viewing cart options are all part of the standard business website. You want to make sure that these functions are organized and easy to find. 

Navigation menus and product filters make shopping easier and increase conversion rates.

Ecommerce Website Development is the Future of Business

The future is uncertain and for businesses, that means selling online is a good bet to increase stability. Every day more people transition to shopping online for convenience, variety, and now safety.  

If you plan to beat the competition or want to increase sales, eCommerce website development is a must. 

You can’t just create any website, though. Be sure to consider the best hosting services and website builders for your business, and keep elements of great design at the center of every decision. 

If you’re building a new website or looking to optimize yours for higher ROI, check out our eCommerce development services

What Our Clients Say

Website Design Kingston
Excellent
5.0
Based on 34 reviews
review us on
The crew at WDK know their stuff always glad to recommend
Response from the owner: Thanks for the kind words, John.
I didn't get to read everything but sounds promising and something I might want to do with you. I'll be talking it over with my daughter cuz she design an Instagram site a friends hair salon place.
WDK and crew have been very accommodating, professional, and patient. They created and have been hosting my site now for almost 2 years and would strongly recommend them! They have exceeded expectations.
Response from the owner: It's always a pleasure working with your Sean, looking forward to the next project to accommodate your growing business!
Excellent customer service ! They completed our website on time even during the Covid-19 Pandemic...Tina & Cody are extremely helpful with any changes needed during and after the website launch.MasconRestorations.Com was the amazing website they completed !
Response from the owner: Thanks so much Ben for your kind words! Mascon was an absolute delight to work with, we wish all future clients are as great as you guys!
Website Design Kingston has been amazing since the very beginning. We met Cody though a workshop here in kingston and have been impressed with their knowledge, professionalism and willingness to help us understand our needs and get our website working to our advantage. Big thanks goes to Mike and Cody!
Response from the owner: Thanks so much for the kind words Lakeside 😉 You know WDK is always here for you, no matter what you need!
Response from the owner: We're happy, you're Happy Lauren 🙂
Tina and Cody and the team at WDK are so knowledgeable about all things web design. Their insights into SEO and how to get the biggest bang for your buck is awesome.
Response from the owner: Thank you for your kind words Shawna, all of us here at WDK are looking forward to seeing you again!
The expertise and professionalism from the WDK team is second to none! We at Wine Krafting value our partnership! Thank you Tina and team!
Response from the owner: We are so glad that you appreciate us as much as we appreciate you.....and your delicious wine 😉
Tina has been very patient helping me with my recent website problems. Excellent customer service! I highly recommend them!
Response from the owner: Thank you Brenda for your review and kind words. Happy to have you as a client!!
Response from the owner: Thanks for the great review Shawn. We really appreciate it.
Response from the owner: Thank you Austin for the kind words.
Response from the owner: Thanks for the five-star review. We really appreciate the support.
Response from the owner: Thanks Hao, we had a pleasure working with you!
The WDK team was great to work with in revamping our website and helping us build our online presence. Would highly recommend.
Response from the owner: Thank you very much for the kind words Sean, all of our team had a blast working on your project.
Working with Tina and Pam has been a delight. Their creativity, professionalism and patience has resulted in a website that is now receiving lots of compliments. We are delighted with the results.
Response from the owner: Thank you Florence for the kind words. We enjoyed working with you on your site and continuing our relationship.
My experience here has been an extremely positive one. Tina and Mike have been responsive and incredibly helpful. Their documents were a wonderful help to guide the content of my new website, and made translating my wishes a seamless task. I am very pleased, and highly recommend them.
Response from the owner: Thanks so much Michela, everyone involved with your project has commented how much of a pleasure it was to work with you. WDK wishes you all the best.
Cody's knowledge and presentation skill is impressive. Our team both enjoyed and learned key elements that will without doubt improve our efforts going forward. Highly recommended.
Response from the owner: Presenting was a great experience. I look forward to seeing your talented team grow the brand(s) and transform your industry.
Not knowing much about website design, I put my faith in Tina and Pam. Optically, I knew what I wanted but I had no idea how to lay it out. With their patience and expertise, I ended up with a site that I feel is very reflective of my approach to working with buyers and sellers in the real estate market. I wanted clean lines, content and a simple yet elegant site. In my view, they nailed it. Thank you to this team. It was a pleasure working with you all
Response from the owner: It was our pleasure. Peggy is committed to finding the right property for the right people. Her expertise in the Kingston market is reflected in her new website, which goes in-depth to highlight each neighborhoods unique features.
Very Professional, and excellent service!
Response from the owner: Thank you very much to the entire team at Napanee Dentistry! Your project was a great experience and a pleasure to work on. Here's hoping our next client is as awesome as your team!
Website Design Kingston has been looking after our firms' website for a few years now. Their knowledge and prompt service is exceptional. Tina goes above and beyond each and every time we reach out to her and provides us with guidance, suggestions and solutions. Thank you for your continued support!
Response from the owner: Thank you Gitta for your kind words. We are thrilled to have you and your firm as our client.
WDK came highly recommended to us , as we were very frustrated with the service of the web provider and hosting service we had at the time. Tina came and met with us and proposed solutions to better increase our web presence. The entire experience of working with WDK far exceeded our expectations. We are very happy with our new web presence and with WDK. I highly recommend them.Ed Hayter, W.R. Brightman & Son Ltd.
Response from the owner: Thank you so much for the kind words Mr. Hayter it was a pleasure working with you and your professional team.
The whole team at WDK is very knowledgeable! They were able to take us from a completely outdated website that lacked editorial control to a fresh, updated website with complete editorial control in a matter of months.They met with us regularly in person and over the phone. Communication lines were always open. They provided expert guidance with design, site mapping and functionality. They were very flexible and worked with us through many changes from the original plan.The RMC Foundation is a registered charity the supports Canada's Future Leaders attending both Military Colleges in Canada. WDK was able to simplify our online donation process to streamline our biggest source of revenue, while making it easy and enjoyable for our donors.We have heard nothing but good reviews from our donors, alumni, staff and Board of Directors and we only launched a few weeks ago. Be sure to check out their great work and our organization at: rmcfoundation.caThanks again to the whole team! The RMC Foundation highly recommends WDK!
Response from the owner: Thank you so much Dave, your team at the RMC Foundation was an absolute delight to work with. We hope that the new site and its functions serve the foundation well and make a positive impact!
We had Cody O'Neill from WDK visit Innovation Park at Queen's University to provide two workshops to our incubation/acceleration companies. We had such good feedback from the first workshop, we had WDK back for a more in-depth workshop. Judging from the feedback from the second workshop, our companies are interested in another! Thank you to Cody and Website Design Kingston for your professionalism and expertise in interacting with our companies.
Response from the owner: It was a pleasure working with everyone at Innovation Park (amazing team) and speaking about Web Design and Google Ads. We can't wait for the next event!
Incredible service. Team goes above and beyond, would highly recommend.
It was a pleasure working with WDK on the rebuild of our Putt N' Blast site. We look forward to future business with the rebuild of our FunWorld site in early 2019.Thanks again for the amazing work seeing our vision and the continuous support.
Response from the owner: It was a pleasure working on your projects Daniel- its a rare treat to work on such fun YGK businesses like yours.
WDK team was very nice to work with. They had a lot of knowledge and worked with me on every step. They went above and beyond when it came to preforming their tasks and were always there to lend a hand every time. I would highly recommend then to anyone.
beautiful creative websites, responsive and tell the story of the business
The WDK team is so knowledgeable and creative. They really take pride in delivering amazing customer service and exceptional work!
After reaching out to Rick to describe the issues I was having with our website, he put me in contact with Cody. Cody brought me in quickly and outlined issue. He also outlined a few great ideas for SEO and quickly put together a quote to complete our new website. Couldn't be happier with WDK! Thanks guys!
Have the staff at Web Design Kingston build your new web site today and you won't be disappointed. Top notch team.
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