Why You Need an eCommerce Website
Regardless of your product or service, every business can benefit from eCommerce website development. In Canada alone, there was an 8% increase last year, resulting in an industry profit of $25 billion for the country.
If you’re ready to grow your business, big or small, it’s time to consider selling online. Selling online expands your potential customer base and makes purchasing more convenient. As more people get comfortable with ordering online, more types of products and services can be offered as standard practice.
Read on to learn how WDK‘s eCommerce website development services can benefit your business.
Increase your Sales
By selling online, you’re creating the opportunity to significantly increase your return on investment.
Not only does eCommerce allow you to sell to people outside of your usual geographic range, but it will increase in-store traffic with locals who find your store information online.
Having a website automatically increases the chances that your customer base will learn about your business through Search Engine Optimization (SEO). SEO is the practice of increasing your website’s ranking in search engines so that more people can find it. By using the right keywords and eCommerce website design, you’ll bring in more customers.
If you’re unsure of how to optimize your SEO, see our SEO Service page to learn more.
Your online store also functions 24 hours a day every day, allowing you to make money during regular off-hours.
New and Improved Marketing
In addition to newfound online customers, your eCommerce site offers a range of new marketing possibilities.
By selling online, you can obtain the customer’s demographics, buying habits, and emails. The first two can help you optimize your marketing methods for higher success rates, while eCommerce mailing lists allow you to send updates and promotions.
Since these people have bought from you in the past, you know that they’re interested in your products/services. This means you’ll have higher conversion rates than with other tactics.
You Save Money
Selling online doesn’t just make you more money, it saves you money too. The more people who do their product research online and buy from your eCommerce website, the fewer employees you have to pay to do these jobs in-store.
Enhance Your Brand
Good branding is key to a business’s long term success. When people like your brand as much as the product, you earn their loyalty.
If you’re selling your products through external marketplaces, all you get to control is the packaging. With the right eCommerce web design, though, you control your voice, color schemes, and brand feel.
This encourages users to return to your site and share it with their peers, increasing brand awareness all around.
Make Keeping Inventory Easy
The right eCommerce development services make keeping track of inventory easy. When a customer buys a product, it automatically updates in the system.
If you also have an in-store location, the right point of sale system can help you track online and physical store inventory simultaneously
How To Design an Effective Business Website?
Approximately 70% of online businesses that fail, do so because of bad web design. This is because good design is essential to your website’s user-friendliness.
Great design is attractive, stays on brand, and lures visitors deeper into the site. Instead of distracting from the shopping experience, it adds to it. When potential customers decide on your credibility, 75% of the decision is based on aesthetics.
As the world moves mobile, more and more people shop on their phones. As a result, great design also means optimizing your eCommerce website for mobile devices.
Consider User Experience UX
User experience is at the center of eCommerce web design. It doesn’t matter how pretty your website is if it’s not easy to use.
Your website should leave a great first impression and contribute to your business’s credibility. Make sure that your website is easy to navigate and understand so visitors don’t leave for something better.
Minimalist design with less text also makes it easier for viewers to look at.
Stay Organized
Products, blog posts, about pages, FAQs, and viewing cart options are all part of the standard business website. You want to make sure that these functions are organized and easy to find.
Navigation menus and product filters make shopping easier and increase conversion rates.
Ecommerce Website Development is the Future of Business
The future is uncertain and for businesses, that means selling online is a good bet to increase stability. Every day more people transition to shopping online for convenience, variety, and now safety.
If you plan to beat the competition or want to increase sales, eCommerce website development is a must.
You can’t just create any website, though. Be sure to consider the best hosting services and website builders for your business, and keep elements of great design at the center of every decision.
If you’re building a new website or looking to optimize yours for higher ROI, check out our eCommerce development services.
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