e-Commerce Services

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Why You Need an eCommerce Website

Regardless of your product or service, every business can benefit from eCommerce website development. In Canada alone, there was an 8% increase last year, resulting in an industry profit of $25 billion for the country. 

If you’re ready to grow your business, big or small, it’s time to consider selling online. Selling online expands your potential customer base and makes purchasing more convenient. As more people get comfortable with ordering online, more types of products and services can be offered as standard practice. 

Read on to learn how WDK‘s eCommerce website development services can benefit your business.

Increase your Sales

By selling online, you’re creating the opportunity to significantly increase your return on investment. 

Not only does eCommerce allow you to sell to people outside of your usual geographic range, but it will increase in-store traffic with locals who find your store information online. 

Having a website automatically increases the chances that your customer base will learn about your business through Search Engine Optimization (SEO). SEO is the practice of increasing your website’s ranking in search engines so that more people can find it. By using the right keywords and eCommerce website design, you’ll bring in more customers. 

If you’re unsure of how to optimize your SEO, see our SEO Service page to learn more.  

Your online store also functions 24 hours a day every day, allowing you to make money during regular off-hours.

New and Improved Marketing

In addition to newfound online customers, your eCommerce site offers a range of new marketing possibilities. 

By selling online, you can obtain the customer’s demographics, buying habits, and emails. The first two can help you optimize your marketing methods for higher success rates, while eCommerce mailing lists allow you to send updates and promotions. 

Since these people have bought from you in the past, you know that they’re interested in your products/services. This means you’ll have higher conversion rates than with other tactics.

You Save Money

Selling online doesn’t just make you more money, it saves you money too. The more people who do their product research online and buy from your eCommerce website, the fewer employees you have to pay to do these jobs in-store. 

Enhance Your Brand

Good branding is key to a business’s long term success. When people like your brand as much as the product, you earn their loyalty. 

If you’re selling your products through external marketplaces, all you get to control is the packaging. With the right eCommerce web design, though, you control your voice, color schemes, and brand feel. 

This encourages users to return to your site and share it with their peers, increasing brand awareness all around. 

Make Keeping Inventory Easy

The right eCommerce development services make keeping track of inventory easy. When a customer buys a product, it automatically updates in the system. 

If you also have an in-store location, the right point of sale system can help you track online and physical store inventory simultaneously

How To Design an Effective Business Website?

Approximately 70% of online businesses that fail, do so because of bad web design. This is because good design is essential to your website’s user-friendliness. 

Great design is attractive, stays on brand, and lures visitors deeper into the site. Instead of distracting from the shopping experience, it adds to it. When potential customers decide on your credibility, 75% of the decision is based on aesthetics. 

As the world moves mobile, more and more people shop on their phones. As a result, great design also means optimizing your eCommerce website for mobile devices. 

Consider User Experience UX

User experience is at the center of eCommerce web design. It doesn’t matter how pretty your website is if it’s not easy to use. 

Your website should leave a great first impression and contribute to your business’s credibility. Make sure that your website is easy to navigate and understand so visitors don’t leave for something better.

Minimalist design with less text also makes it easier for viewers to look at. 

Stay Organized

Products, blog posts, about pages, FAQs, and viewing cart options are all part of the standard business website. You want to make sure that these functions are organized and easy to find. 

Navigation menus and product filters make shopping easier and increase conversion rates.

Ecommerce Website Development is the Future of Business

The future is uncertain and for businesses, that means selling online is a good bet to increase stability. Every day more people transition to shopping online for convenience, variety, and now safety.  

If you plan to beat the competition or want to increase sales, eCommerce website development is a must. 

You can’t just create any website, though. Be sure to consider the best hosting services and website builders for your business, and keep elements of great design at the center of every decision. 

If you’re building a new website or looking to optimize yours for higher ROI, check out our eCommerce development services

What Our Clients Say

Website Design Kingston has been amazing since the very beginning. We met Cody though a workshop here in kingston and have been impressed with their knowledge, professionalism and willingness to help us understand our needs and get our website working to our advantage. Big thanks goes to Mike and Cody!
Admin Lakeside Pools
Admin Lakeside Pools
18:09 14 Apr 20
Lauren Kaufmann
Lauren Kaufmann
18:53 11 Mar 20
WDK has done an excellent on the website for Kingston Connections, a networking group's website - it has been designed and well maintained so of course they are working on mine now and I'm very impressed with the knowledge I've learnt from just our first meeting! I'd highly recommend them for a professional website that works!
mary jane Turnbull
mary jane Turnbull
17:31 25 Feb 20
Tina and Cody and the team at WDK are so knowledgeable about all things web design. Their insights into SEO and how to get the biggest bang for your buck is awesome.
Shawna Greyling
Shawna Greyling
17:22 18 Feb 20
The expertise and professionalism from the WDK team is second to none! We at Wine Krafting value our partnership! Thank you Tina and team!
Nicole Fray
Nicole Fray
17:05 13 Feb 20
Tina has been very patient helping me with my recent website problems. Excellent customer service! I highly recommend them!
Brenda Hamilton
Brenda Hamilton
18:48 08 Feb 20
Mohawk Guy
Mohawk Guy
20:12 30 Jan 20
1912
1912
16:23 08 Jan 20
Kilian Agboton
Kilian Agboton
15:57 08 Jan 20
Hao Chang
Hao Chang
14:47 08 Jan 20
The WDK team was great to work with in revamping our website and helping us build our online presence. Would highly recommend.
Sean Clark
Sean Clark
11:37 08 Jan 20
Working with Tina and Pam has been a delight. Their creativity, professionalism and patience has resulted in a website that is now receiving lots of compliments. We are delighted with the results.
Florence Campbell
Florence Campbell
19:57 20 Dec 19
Mike Gray
Mike Gray
14:36 10 Dec 19
My experience here has been an extremely positive one. Tina and Mike have been responsive and incredibly helpful. Their documents were a wonderful help to guide the content of my new website, and made translating my wishes a seamless task. I am very pleased, and highly recommend them.
Michela David
Michela David
00:46 31 Oct 19
Cody's knowledge and presentation skill is impressive. Our team both enjoyed and learned key elements that will without doubt improve our efforts going forward. Highly recommended.
R Jeffries
R Jeffries
21:05 21 Oct 19
Not knowing much about website design, I put my faith in Tina and Pam. Optically, I knew what I wanted but I had no idea how to lay it out. With their patience and expertise, I ended up with a site that I feel is very reflective of my approach to working with buyers and sellers in the real estate market. I wanted clean lines, content and a simple yet elegant site. In my view, they nailed it. Thank you to this team. It was a pleasure working with you all
Peggy Cruickshank
Peggy Cruickshank
20:55 21 Oct 19
Very Professional, and excellent service!
Napanee Dentistry by Dr. Araceli Javier
Napanee Dentistry by Dr. Araceli Javier
19:53 21 Oct 19
Website Design Kingston has been looking after our firms' website for a few years now. Their knowledge and prompt service is exceptional. Tina goes above and beyond each and every time we reach out to her and provides us with guidance, suggestions and solutions. Thank you for your continued support!
Gitta Arend
Gitta Arend
19:42 17 Oct 19
WDK came highly recommended to us , as we were very frustrated with the service of the web provider and hosting service we had at the time. Tina came and met with us and proposed solutions to better increase our web presence. The entire experience of working with WDK far exceeded our expectations. We are very happy with our new web presence and with WDK. I highly recommend them.Ed Hayter, W.R. Brightman & Son Ltd.
Ed Hayter
Ed Hayter
16:14 20 Sep 19
Have had the pleasure of working with WDK. All WDK team is amazing! Very knowledgeable and creative. Excellent customer service and remarkable work! This is definitely the nicest Website Design place in Kingston! Highly recommend
Tatyana Baker
Tatyana Baker
19:32 16 Aug 19
The whole team at WDK is very knowledgeable! They were able to take us from a completely outdated website that lacked editorial control to a fresh, updated website with complete editorial control in a matter of months. They met with us regularly in person and over the phone. Communication lines were always open. They provided expert guidance with design, site mapping and functionality. They were very flexible and worked with us through many changes from the original plan. The RMC Foundation is a registered charity the supports Canada's Future Leaders attending both Military Colleges in Canada. WDK was able to simplify our online donation process to streamline our biggest source of revenue, while making it easy and enjoyable for our donors. We have heard nothing but good reviews from our donors, alumni, staff and Board of Directors and we only launched a few weeks ago. Be sure to check out their great work and our organization at: rmcfoundation.ca Thanks again to the whole team! The RMC Foundation highly recommends WDK!
Dave Ferguson
Dave Ferguson
18:43 13 Aug 19
We had Cody O'Neill from WDK visit Innovation Park at Queen's University to provide two workshops to our incubation/acceleration companies. We had such good feedback from the first workshop, we had WDK back for a more in-depth workshop. Judging from the feedback from the second workshop, our companies are interested in another! Thank you to Cody and Website Design Kingston for your professionalism and expertise in interacting with our companies.
Queen's Partnerships and Innovation
Queen's Partnerships and Innovation
15:51 18 Apr 19
Incredible service. Team goes above and beyond, would highly recommend.
Caleb Tizard
Caleb Tizard
14:49 18 Apr 19
Genevieve Landis
Genevieve Landis
01:20 22 Feb 19
It was a pleasure working with WDK on the rebuild of our Putt N' Blast site. We look forward to future business with the rebuild of our FunWorld site in early 2019. Thanks again for the amazing work seeing our vision and the continuous support.
Putt N’ Blast
Putt N’ Blast
18:21 22 Nov 18
WDK team was very nice to work with. They had a lot of knowledge and worked with me on every step. They went above and beyond when it came to preforming their tasks and were always there to lend a hand every time. I would highly recommend then to anyone.
Miraam Bukhari
Miraam Bukhari
17:49 20 Nov 18
beautiful creative websites, responsive and tell the story of the business
Martin Sherris
Martin Sherris
16:01 15 Nov 18
The WDK team is so knowledgeable and creative. They really take pride in delivering amazing customer service and exceptional work!
Victoria Butler
Victoria Butler
21:14 14 Nov 18
After reaching out to Rick to describe the issues I was having with our website, he put me in contact with Cody. Cody brought me in quickly and outlined issue. He also outlined a few great ideas for SEO and quickly put together a quote to complete our new website. Couldn't be happier with WDK! Thanks guys!
Charles David Martyn
Charles David Martyn
13:38 20 Sep 18
They have been very responsive to my requests; the particulars of my business; and offer a wide range of services and ongoing support which is as important as a creative web site. They also offer financing options that make it possible to do more with your web site.
Loretta Wieting
Loretta Wieting
21:00 17 Jul 18
Have the staff at Web Design Kingston build your new web site today and you won't be disappointed. Top notch team.
Rob Babe
Rob Babe
19:31 29 Jun 18

Contact Our eCommerce Experts Today

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