Every month, bloggers on WordPress.com generate about 70 million new posts. That’s roughly 2.3 million posts per day. And that’s only on the WordPress.com platform. If you consider the millions of blogs across the internet, there are tens of millions of new posts each and every day. That’s a lot of content to compete with and leads to the question, how often should blog if you want to get your site ranked in Google? Let’s take a look at what you should consider.
The Life of a Blog PostThe lifespan of a blog post can vary from a few days to several years. Some posts will be relevant for much longer than others. If you’re writing posts about current events in a market that is in a constant state of flux, your blog posts likely won’t be useful for much longer than that topic is relevant. If your posts are about evergreen topics, on the other hand, something you write today could be just as relevant 5 or 10 years from now. This lifespan plays a part in how often you should publish a blog post. Those fast-paced markets that are constantly changing will need more frequent posts if you want to get your pages ranked to drive traffic.
Consistency vs FrequencyThe consistency of your posting schedule is just as important, if not more so than the frequency of your posts. This is true from both Google’s perspective and your readers’. If you post on a consistent schedule, your readers will quickly learn what that schedule is and come to expect new content based on that. Writing one new post every Friday, week in and week out can be more effective than writing one here and two there, on different days every week. If you post consistently, Google will also “learn” your posting schedule and over time it will start to crawl your website to find new posts based on that schedule. If you post haphazardly, Google will index your site the same way. And if your blog post isn’t indexed in Google, it’s not going to rank in the results.
How Blogging Impacts Your SEOGoogle’s ranking algorithm considers dozens of factors when determining what pages to rank in the search results. A large number of those factors boil down to one thing though – user experience. Its business is based on being the search engine of choice for as many users as possible. To do that, it needs to provide searchers with high-quality results. That quality includes several factors:
- The content
- User experience of the target site