While traditional forms of marketing are still effective, digital marketing is quickly one of, if not the, most effective ways to reach your target audience.
And the best part about digital marketing is that it can benefit every business, regardless of industry.
There are, however, some industries that benefit most from digital marketing.
If you want to delve deeper into the benefits of digital marketing, you can check out our previous blog post 12 Benefits of Digital Marketing for Small Businesses.
Here’s a quick look at the industries that will see the most benefit and a few strategies your business can employ to take advantage.
Top Industries That Benefit Most From Digital Marketing
Law
Lawyers and law firms have great success with digital marketing. The law, generally speaking, is a complex and dense subject. Lawyers have extreme skill in communicating these complexities to their clients in understandable ways.
Blogs, vlogs, and other digital marketing tactics are ideal for lawyers and law firms to educate potential clients and establish themselves as valuable resources for legal information while growing brand awareness and becoming a go-to firm when legal support is needed.
Automotive
Marketing is critical to the automotive industry. Traditional advertising like television commercials, sporting event sponsorships, and print advertising has always been an effective strategy in this space. But digital marketing has opened up new and exciting opportunities.
Digital marketing strategies have enabled manufacturers and dealerships to create content and ads targeting a specific demographic, leading to increased sales success.
Real Estate
Lawn signs and newspaper ads are no longer enough to get noticed amidst the heightened demands currently experienced in the real estate market.
Digital marketing is a way to stand out.
Agents and brokers can use social media to highlight their properties to potential buyers and gain name recognition among potential sellers. And for mortgage brokers, lenders, and others in related fields, blogging and proper SEO techniques can push content to the top of searches, generating organic traffic, leads, and potential increases in conversions.
Food & Restaurants
The food and restaurant industry is a perfect fit for digital marketing. From restaurants to food trucks to caterers and chefs, digital marketing is an image and video-rich environment, allowing these establishments and individuals to show off their wares in an entertaining and appetizing way.
People have an emotional connection to food; when attempting to find a new recipe or place to eat, we want to see the food.
Hitting the right notes on the right social media channels can set a brand apart.
Retail
Digital marketing is beneficial for niche brands. And in the retail space, plenty of these smaller, niche brands are trying to compete with the massive marketing budgets of large retailers like Walmart and Amazon.
Digital marketing is wildly successful for retail brands because it is relatively inexpensive and provides a more direct avenue to the target audience.
It also provides customers with more direct and personalized access to their favourite brands.
Entertainment
The entertainment industry is almost tailor-made for digital marketing. It is a place to share/tease upcoming projects, engage a fan base, promote products or shows, and give the audience more of what they want.
Digital marketing and social media are not only great for promotion and engagement, but they are a great way to test and track trends, helping entertainers stay on the cutting edge.
Education
Digital marketing and social media allow educational institutions and training centers to interact directly with prospective and current students/attendees.
Using digital channels is not only excellent for communication, but it can also serve as a solid recruitment tool. Education is a crowded space, and to reach the desired audience and stand out from the competition, a solid digital presence is necessary. If a school or training centre is hoping to attract international students, digital marketing is a cost-effective way to go about it.
Aside from recruitment, digital marketing is a great way to raise funds and promote on-campus events.
Fitness & Nutrition
There is plenty of knowledge and information floating around in regard to fitness and nutrition. The more we learn about how our lifestyle impacts our health and longevity, the more we want to know how we can help ourselves. Because of this desire, fitness and wellness brands are seeing great success with digital marketing.
It is the ideal medium for promoting fitness and nutrition journeys, before and afters, Q&As with experts, training tips, meal prep advice, and more.
Digital marketing also allows brands to target content more effectively toward specific audiences. For example, people looking for general weight loss advice are not necessarily the same as those looking to build muscle. Targeting these audiences means providing more relevant content which will grow the social media presence and, in turn, the brand.
Marketing
The marketing industry is perfectly positioned to leverage a digital marketing strategy. Traditional marketing has been an effective strategy in this industry but the shift to digital, and the inclusion of channels and tactics, like social media and video, have increased opportunities to reach new audiences and develop new skills.
If marketers can master a particular strategy or channel, they can increase revenues by bringing that expertise to clients in their marketing services.
Fashion
Designers and retailers can use digital marketing to get their designs and products in front of a massive audience. Influencer marketing, dynamic images, and videos can be extremely effective in setting trends and connecting with potential customers.
5 Digital Marketing Strategies Your Business Should Be Utilizing
Here are some areas where you should focus your digital marketing efforts.
Search Engine Optimization (SEO)
Search engine optimization is an absolute must. SEO ensures your website is visible to search engines and, in turn, the people you are trying to reach.
There are things you can do to optimize your website, like creating valuable and relevant blog content and ensuring keywords are utilized on your web pages, but to truly take advantage, it is best to hire an SEO professional.
In our blog post What Industries Benefit the Most from SEO we delve deeper into how various industries leverage SEO strategies.
A professional team can manage all elements of SEO, including content, keywords, on-page SEO, off-page SEO, and monitor performance, so your site is always performing at its best.
Content Marketing
Content marketing is a very effective digital marketing strategy. This method uses content (blogs, videos, infographics, etc.) to reach and engage the target audience.
Content marketing provides valuable and informative resources to your audience instead of straight-up sales copy. By utilizing keywords, strategy, and consistent posting, small businesses can appear in Google search results, building authority and trust with your audience.
Content marketing can increase website traffic, generate leads, and increase conversions — all at a relatively low cost.
Pay Per Click Advertising
Pay per click (PPC) advertising works like an auction. A small business can bid on keywords that will trigger your ad to appear. And for these keywords, your ad will appear at the top of the results page, ahead of organic results. If someone clicks on your ad, that is when you pay. This is a marketing tactic where you pay specifically for results.
PPC is ideal for transactional queries. It will deliver people ready to purchase your product, increasing your sales volume. Even if you have an established online presence and generate traffic and high search positions for specific keywords, PPC is a way to optimize your presence further and your success.
Google Ads are the most common, and often the most effective, PPC advertising location.
Social Media Marketing
It is wise to invest in marketing where your audience ‘lives.’ Primarily, social media marketing campaigns focus on growing brand awareness. It is the ideal place to grow your audience and to show people the identity behind the brand. You can run Facebook ads or other paid marketing strategies, or you can take a more organic approach.
It is a way to connect and engage with your audience in a way that is impossible in other, more traditional, forms of advertising.
With the ability to like, comment, and share, social media marketing is similar to word of mouth. If you make a good impression, you can be sure your followers will amplify your business or product to their networking, helping it to reach a wider audience.
Email Marketing
Email marketing is an effective digital marketing tactic. It allows your small business to grow brand awareness and stay top of mind with your target audience.
Your audience may not need your product or service at the moment but by sending regular emails, you can be sure they will remember you when they do. By sending sales or discount codes, as well as informative and/or entertaining newsletters, you are keeping your audience engaged.
Statistics show that for every $1 spent on email marketing, it produces an ROI of $36. This is higher than all other marketing channels.
Digital Marketing Can Boost Your Business
It is clear that many businesses and industries can see a significant boost in revenues when using digital marketing strategies. You can increase awareness of your brand, grow your audience, engage a loyal customer base, and increase traffic and sales.
But for some, managing multiple campaigns across multiple platforms can be a daunting task.
Fortunately, there are professional digital marketing services like WDK that can handle it for you, allowing you to focus solely on business operations. WDK can handle PPC campaigns, SEO (including Local SEO), Social Media Management, and so much more.
Contact us today to learn more.
Additional Resources:
- 12 Benefits of Digital Marketing
- What’s the Difference Between Inbound and Outbound Marketing?
- The Importance of Branding
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