Local Marketing For Your Community
As Kingston’s Premier Full-Service Digital Agency, we pride ourselves on knowing how our community works. We are excited to offer premium local SEO services so your business can target your local customers.
WDK’s local SEO services consist of our experts designing your digital marketing plan around SEO efforts that speak to (and answer) interested parties in the geographical area you service. Since Website Design Kingston is located in, well Kingston Ontario, our primary customer base is located in Kingston, Gananoque, Ottawa, Belleville and Brockville. Therefore, applying local SEO tactics makes a lot of sense. If your business is an online retailer that ships anywhere then Local SEO wouldn’t be applicable.
The goal of our local SEO services is simple. To get your company up and performing well in Googles local search algorithm. By utilizing online tools such as Google My Business and Google Search Console we gain valuable insight into what people are actually looking for. WDK offers a free SEO audit which can identify any errors to be corrected as well as opportunities to be taken advantage of.
According to Google, 46% of all internet searches have a ‘local intent’. So, while people all over the world might be searching for a specific request, the search becomes a lot more refined with location considered.
Google My Business
Local SEO best practices recommend your business have a Google My Business listing. Google My Business is a free service and every company should take advantage of. Once you claim your listing it is a great venue for showcasing your products, services, facilities – or whatever it is that makes your business so unique.
You will also want to strategically address your business’ Google Reviews. When a visitor leaves a review, it indicates to Google that you are consistently interacting with your customers. Don’t forget to reply to every single review, Google rewards your domain just as much for replying to a review than it does for the review itself.
Monthly Analytics Reporting
All our ongoing SEO services come with a monthly analytics report. Know how your site and company is fairing online with clean and easy-to-read analytics. Through our monthly reports, learn how your SEO works so that you can use keywords and top-performing pages as a powerful marketing tool.
Local + On-Page + Off-Page SEO
There are numerous benefits that result from optimizing your website content. Faster load times, better indexing from search engines, heightened visibility among local markets and of course an improved visitor experience and hopefully, fingers crossed conversions. Each of the three SEO services should not be looked at independently, but rather as complimentary to each other.
How Does WDK’s Local SEO Service Work?
All our SEO services begin with an audit of how your website interacts with Google’s page ranking factors. This service is a necessary step in establishing which optimizations should be prioritized. This starts with a technical dive into your website and a full crawl of all pages.
After the SEO Audit our staff begins to formulate your SEO strategy. For local strategy, we look at customer reviews, accessibility, the unique problem your company solves, and why locals might want to use your products or services.
Local SEO Anywhere
Whenever someone searches for a product or service and adds “near me” or a specific city or destination, the results they will see first in SERP’s are the ones with strong local SEO. Making sure your Google My Business is setup with great images and accurate information will increase the chances of getting seen in the “Map Pack”. Getting to the top of SERP’s is incredibly important as the top organic hits get an estimated 66% of clicks.
Our skilled SEO experts have developed techniques, based on 2020 knowledge that gets the best results, they include:
- Indexing pages
- Mobile responsivity
- Page load times
- URL structure
- Duplicate content
- Schema and open graph data
- Linking strategy
- Long-tail keyword usages
- Local competition
What Our Clients Say
Contact Our Local SEO Experts Today
Let’s discuss how our Local SEO services can improve organic traffic and leads to your website today. Schedule a free 30-minute SEO consult.