Folks getting online often ask, “How do you get your website on Google first page?” If you want your website to be found quickly by people searching for something online, you aim to have it on the first page of a search engine result. If you want the information to be ignored or almost always never viewed, you let it sit on page rankings below page two. The fact is, people searching for goods, services, ideas and information are not very patient. While there are a few who are very good at sleuthing and can wade through 20 pages of query results because that’s their nature, the high majority of people want instant gratification and results. So, if your website doesn’t show up on the first page, there’s a very high chance it won’t get noticed, ever. And when your income and revenue depend on Internet traffic to arrive daily, that’s not the way to go about effective business.
With voice search and mobile search now becoming far more prevalent, even outnumbering regular desktop PC searches by the thousands, page ranking matters even more. Can you imagine sitting and scrolling through page after page of results on a mobile device? What little patience people had for results naturally becomes even less with alternate ways of searching.
Understanding the Basics of Search Today
The key to be first on Google involves fresh content that offers significant value, strong search engine optimization (SEO) that makes sense and isn’t spammy, and lots of relevant linking that shows further value and connection to the rest of the Internet. Why such and effort? In the old days, SEO simply involved adding a whole lot of words to a web page that would trigger attention from a metacrawler, the program Google and search engines use to find, tag, rank and report on websites that are relevant to a search. However, that also produces a lot of web pages that were outright garbage, some so blatant half the page was just lots of repeat words likely to be used in a search. And they had nothing of real value to readers. So, Google up the ante considerably years later with significant paradigm changes that demanded better construction of websites if they were to continue to be ranked high. Suddenly the ranking world turned upside down.
The above said, people haven’t been idle. A lot of work has gone into efforts by companies and entities of all sizes to retain relevant page ranking for key queries and questions submitted to Google. And that translates into a high bar for new entries to get noticed and move up in page position coming in fresh, but it is possible. It just takes focused work and effort.
The Method That Matters
If you want to know how to get your business to show up on Google first, don’t expect miracles within a single day. Why? Mainly, your presence hasn’t been noticed yet. To even come close to a first page position your website needs to have a significant Internet domain authority presence, a significant backlink network, and viral presence. These aren’t things you can just buy and install. They are developed over time, but it is quite possible and doable. Most of the tip sites took years to arrive at their position in the most common search tags, and they are unmovable as a result. Your goal, instead, is to aim for rankings in areas that are questions just as relevant but different, i.e. don’t fight water, flow with it using a different strategy than the rest.
Second, focusing on long-tail keywords offers great opportunity at low cost. What are those? Here’s an example. If one searches for a “truck,” that’s a short-tail keyword. If one searches for a “Toyota Tundra pickup truck 4×4” that’s a long-tail keyword. Both are just as relevant, but one is targeting a specific market and population better. The second reason to use long-tail keywords has to do with cost. These options are far less used and will cost you much less to establish authority and position on, and they have a higher rate of return because searchers are specifically motivated to look for a detailed item or service. That makes them more responsive to websites with that information and related marketing. Not to mention, long-tail keywords are closer to how people naturally search, which is growing tremendously with voice search and devices like Google Assistant or Amazon’s Alexa.
Third, invest in keyword analysis with Google Adwords tools. Why Adwords if you’re trying to get page ranking instead of advertising? Google isn’t providing it’s playground for free. Adwords involves a monetized platform where parties pay to have their presence appear prominently based on what people search for. This also provides a presence on the first page that isn’t based on ranking. It’s based on how much you pay for the privilege with your ad placement. In short Adwords gives your company a backdoor to the gold standard without having spent years to get there. Better yet, Adwords gets placed above the organic results in position on the first page. The more traffic you build with this tool, the stronger your organic website becomes and eventually rises as a result. It’s a two-fer strategy a lot of folks aren’t aware of. However, an ad alone is not enough, the words in the ad need to clearly match the search to be valuable. That’s where the keyword analysis becomes critical, which is also provided with Adwords.
Fourth, be prepared to provide a lot of valuable content that brings readers to your website, regularly. The most visible format of this tends to be blogs. In short, they are lots of postings involving short stories, writeups, issue papers and documentaries. Many involve both writing and short videos. Now you might be saying well that’s great but I’m not a great writer or film producer. No problem. You can hire them. Bring in freelance support, be specific about what you want, and freelancers can easily generate your content on your schedule, daily, weekly, monthly etc. Your job is to then simply review it for accuracy and then post the content on your website. Problem solved. Why does it matter? Again, Google’s search paradigm specifically wants to see new, valuable content show up on high ranking websites, and content production goes right to the heart of this criteria. So, write, and write a lot. In fact, make it a habit to outwrite your direct competition regularly. They do three blog posts? You do six and so on.
Finally, you want to have your product or service reviewed regularly as well as connected. This comes in the form of authority validations by reviewers about our offering as well as links from their sites to yours. You then create links back to them to show people you’ve been rated. This takes relationship building, allowing testing or evaluation, and networking. The link ends up being the technical result, but it scores very high with Google when they add up. For big companies reviewers like Consumer Reports matter a lot, but for smaller companies there are lots of high traffic experts one can reach out to for review who are always looking for the next new thing to come along and post on their site.
Starting Off Right
Again, ranking magic doesn’t happen in a day, but as you can see above, it is quite possible with the right steps. Bringing on board an SEO Expert
who specializes in the above strategies and similar can prove invaluable with increased traffic and eventually increased revenues for your business. But remember also, solving the question of, “How do I get on the first page of Google?” is not a one-time fix; achieving good page ranking on Google also needs to be maintained. Just like you there are lots of other hungry mouths jockeying for position, so you have to keep at it. This is why having an expert on board makes such a difference. You can focus on your business and rely on the SEO experts to help you reach and maintain your ranking position on an ongoing basis. To learn more contact us
today and speak with one of our professionals and learn what WDK can do for your business website.