SEO: The Missing Link in Your Business Strategy

Search Engine Optimization or SEO has been proven to be one of the most effective tools for generating qualified leads for business. It provides visibility, a high return on investment and essential insights into the habits of customers. The importance of SEO is often overlooked in online marketing strategies simply due to a lack of understanding of what it is and what it can do. If you are still in the dark about SEO, this beginner’s guide will help you look at your digital potential in a new light.

What Is Search Engine Optimization?

How do you find what you’re looking for when you use Google to search for a product or service? Research has shown that most searchers search, click on a few websites, go back and edit their search terms, search again and continue this process until they settle on a website that meets their finely-honed criteria. A website that appears in each of these selective searches is most likely to be chosen by the searcher. SEO is the key to attaining that website that continually matches all specifications. Search engines must be able to read your website in order for it to rank in search pages. Engines such as Google send out bots (or crawlers) that systematically browse the web. Crawlers read site content and index it so searchers can find it more efficiently. Search Engine Optimization pairs the practices of search engine software with the needs of prospective customers to help prominently display your website.

How Does SEO Drive Web Traffic?

Optimization is a science. There are many factors that can improve a website’s ranking. Even the sentence structure of your content can impact rankings. A primary example of an SEO-based strategy involves enriching a website’s content with search terms that are commonly typed into search engines. These terms, known as “keywords”, are determined through analytic tools such as The Google Keyword Planner that measure their query volume. Keywords can be infused all across the website to help it successfully speak the language of potential customers. Blogging is another method that helps businesses build engaging content around coveted keywords. Articles can be both strategic and captivating for the target audience. Every detail of an article can be optimized – including images! Implementing a tactic that provides an abundant stream of qualified leads can impact businesses large and small. Our experts are extremely well versed in SEO and can help leverage the full potential of your website. Contact Website Design Kingston to get started!

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