SEO and You: An Investment of Time

There’s a lot of information out there about Search Engine Optimization (SEO) — what it is, how to do it, and why it’s necessary. With the right plan, any business can find itself in the prime spot of the first page of search results. But it’s also important to know that this isn’t something that will happen overnight. Good SEO takes time. As noted by Forbes, the way people use search engines is changing. In the past, it was easy enough to get by with a few keywords related to your business or product. Now, as people use virtual assistants like Siri, Google, and Amazon’s Alexa, it’s important to consider questions, and not just keywords. When planning your approach to SEO, keep the types of questions people would ask at the top of mind.

Good SEO doesn’t happen overnight…

There are a lot of factors that go into good SEO. And while you might start to see improvements immediately, the thing to remember is that the change won’t happen overnight. According to SEOMechanic, a well-executed campaign can take anywhere from four to eight months before you’ll start to see results — SEO is an investment of time, but in the long run it will pay off (if you do it the right way). It’s important to remember, too, that a key phase in preparing SEO is to take the time to research. In fact, Forbes recommends spending your first month just planning and auditing your website; from here, you have a base to start making the technical changes to your website to ensure your efforts are a success. As discussed, good SEO comes down to having the right keywords and phrases. But it’s more than that – SEOMechanic details other factors that can impact your SEO, including your domain name; it’s best if you spend the time to match your domain name to your keywords. This can help improve your SEO. The biggest investment of time and energy, of course, will come from the content you create for your website. Aligning your content to your business sounds like a no-brainer; failing to do just that will have a negative impact on your SEO. It can get disheartening when you’re not seeing results right away, but keep generating good quality content and the results will quickly follow. In short, investing your time in SEO is a lot like a good financial investment strategy. You’re going to want to start by setting out your goals and a time-frame to reach your goals. From there, develop a plan and stick to it. With a bit of hard work, a few adjustments along the way you will slowly but surely start to climb your way towards search engine success! Contact us for a free 1 hour discovery meeting and let’s get you to the top!

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