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Search Engine Optimization

Kingston’s Professional SEO Services

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Generate Organic Traffic and Leads for your Website

Trust Kingston’s leading SEO Agency to elevate your website traffic and get you on Google’s Page 1 SERPS. Through a combination of On-Page and Off-Page techniques, our skilled experts carefully research and apply up-to-date strategies that provide tangible results.

SEO 2020

Search Engine Optimization is influenced by:

  • Google My Business (Local SEO) (cross-link all applicable services to their destination page
  • Google Analytics 
  • Google Search Console 
  • On-Page SEO (Content) 
  • Technical SEO (Schema, Re-Directs, 404 Errors)
  • Google Ads and PPC Campaigns 
  • Map pack results 
  • Social Media 
  • Mobile Experience 
  • Page load times
  • Consistent NAP – Name, Address, Phone Number
  • Link Strategy (Backlinks or Inbound, Outbound, & Internal Crosslinks) 
  • Rate of new content being added (Blog) 

Knowing how these elements co-exist and how to harness their individual strengths to your advantage is what Website Design Kingston excels at.

Google My Business

This is one of the biggest pieces in the Google puzzle. Creating a business profile on Google My Business is a legitimate way of detailing to search engine users (read: everybody) who you are and what service or product you provide. This is a fantastic venue for you to showcase your product, your staff, your facilities, whatever it is that makes your business so unique.

The other part of this equation is the Google Review. Visitor reviews that have been submitted through Google carry weight in your site’s position in search engine results. If people are talking about your business, especially if they are rating it positively, this will affect your rankings significantly.

How does WDK’s SEO System actually Work?

SEO Audit

We begin by performing a technical deep dive into your website beginning with a full crawl of all pages looking for:

  • Top-performing pages
  • Incorrect indexing
  • Mobile friendly & performance
  • Page speed
  • URL Structure
  • Google Analytics & Search Console setup correctly
  • Internal & external duplicate content
  • Correct Schema Markup & Open Graph Data
  • Backlinks & Citations
  • Keywords & keyphrases
  • Competitor analysis

With this critical information we begin forming a strong SEO strategy to rise your page rankings and out perform your competition.

On-page Optimization

Then we get into the technical nitty-gritty of it. Meta-tags, image alt-tags, media file sizes, hyperlinking structure, and ensuring your Google Analytics are properly set up. But then we keep going addressing your Schema markup, 301’s, 404’s, title headers such as H1’s, H2’s, etc and of course any chance to lower your page load times.

Off-page Optimization

Making sure you have the best possible Google My Business page and website hyperlinks to 3rd party sites with higher domain authority. Our SEO specialists then look for any opportunity to send high-quality visitors back to your most relevant pages.

Monthly Analytics Reporting

We provide monthly SEO reports that you can actually understand. Many SEO companies in Canada love to give you a messy, statistical breakdown with no context! Our SEO reports are easy to understand and can give you a quick reference to see your site’s progress, top-performing pages, keywords, and key phrases.

Contact Our SEO Experts Today

Let’s discuss how our SEO services can improve organic traffic and leads to your website today with a free Discovery Meeting and SEO Audit.