Generate Organic Traffic
Website Design Kingston is South-Eastern Ontario’s leading SEO agency. We specialize in providing an accurate assessment of your business’s SEO strength through our SEO Audit. Next, our team applies changes that will boost your website in Search Engine Result Pages or SERPs. This is done through a combination of several actions both on and off your website
SEO refers to a system of page ranking factors that search engines rely on. These factors determine which pages are deemed to be worthy of higher placement (top of page) in SERP’s. Most SEO experts will strive to get your highest converting pages on Google’s page one results, the gold standard in SEO.
Through a combination of on-page and off-page techniques, our skilled SEO experts carefully research your site-level, page-level, and domain factors and apply up-to-date strategies to get you on page one of the SERPs.
What Influences SEO in 2020?
- Google My Business (Local SEO) (cross-link all applicable services to their destination page)
- Google Analytics
- Google Search Console
- On-Page SEO (Content)
- Technical SEO (Schema, Re-Directs, 404 Errors)
- Google Ads and PPC Campaigns
- Map pack results
- Social Media
- Mobile Experience
- Page load times
- Consistent NAP – Name, Address, Phone Number
- Link Strategy (Backlinks or Inbound, Outbound, & Internal Crosslinks)
- Rate of new content being added (Blog)
Knowing how these elements co-exist and how to harness their individual strengths to your advantage is what sets WDK’s SEO Services apart from our competitors.
Google My Business
This is one of the biggest pieces in the Google puzzle. Creating a business profile on Google My Business is a legitimate way of detailing to search engine users (read: everybody) who you are and what service or product you provide. This is a fantastic venue for you to showcase your product, your staff, your facilities, whatever it is that makes your business so unique.
The other part of this equation is the Google Review. Visitor reviews that have been submitted through Google carry weight in your site’s position in search engine results. If people are talking about your business, especially if they are rating it positively, this will affect your rankings significantly.
How does WDK’s SEO Service actually Work?
Then we get into the technical nitty-gritty of it. Meta-tags, image alt-tags, media file sizes, hyperlinking structure, and ensuring your Google Analytics are properly set up. But then we keep going addressing your Schema markup, 301’s, 404’s, title headers such as H1’s, H2’s, etc and of course any chance to lower your page load times.
Regardless of the size of your company, our SEO audit will assess:
- Which pages are top-performing
- How pages are indexed
- Mobile interactivity and performance
- Average page speed
- URL structure
- If Google Analytics and Google Search Console are correctly set up
- Internal & external duplicate content
- Correct schema markup and open graph data
- Backlinks and citations
- Keyword and keyphrase usages
- A competitor analysis
With this critical information we begin forming a strong SEO strategy to rise your page rankings and out perform your competition.
On-page optimization refers to optimizing the content that shows up when directed to a web site. This is unlike off-page optimization, which could be assessed without arriving onto a site.
On-page items include topics, relevant keywords, meta-tags, image alt-tags, media file sizes, hyperlinking structure, and ensuring your Google Analytics are properly set up. For example, relevant keywords and topics for your brand should appear in the title and at least one header, and it should be accounted for in page meta.
We always abide by an in-depth on-page optimization and will assess your schema markup, 301’s, 404’s, title headers such as H1’s, H2’s, and reasons for why your page load times might be dropping.
Our off-page optimization ensures that your page-level factors align with your brand and SEO goals. In addition to page-level factors, much of our off-page optimization centers around Google My Business. We also visit your third party backlinks so they are linked to sites with higher domain authority. Our SEO specialists then look for any opportunity to send high-quality visitors back to your most relevant pages.
Monthly Analytics Reporting
We provide monthly SEO reports that you can actually understand. Many SEO companies in Canada love to give you a messy, statistical breakdown with no context! Our SEO reports are easy to understand and can give you a quick reference to see your site’s progress, top-performing pages, keywords, and key phrases.
What Our Clients Say
Contact Our SEO Experts Today
Let’s discuss how our SEO services can improve organic traffic and leads to your website today with a free Discovery Meeting and free SEO Audit.