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Your business has a website, but it’s not bringing in as many customers as you’d like. It can be frustrating, especially if you know you offer a great product or service and have spent many hours working on your site.

If people aren’t finding their way to your website through Google, then you’re likely having problems with your page’s optimization. You haven’t taken the necessary steps to inform Google of your page’s content and convince the search engine that your site is the best site to send its users to.

It can be challenging to figure out what you need to do to appeal to Google, but that’s where WDK comes in. We can help you get your website in top shape and make sure that the right customers find you when they search the web.

Read on to learn more about the top search engine optimization services we offer.

What Is SEO?

Many site owners wonder what is SEO and why is SEO important? SEO stands for “Search Engine Optimization.” It refers to the process of structuring your website and content so that it will find you through search engines. Ideally, you want people who aren’t looking for your specific business but services that your business offers to find you.

Search engines like Google use algorithms to choose the best websites for a given search term, intending to provide users with the most relevant information possible. SEO involves many components both on a website and off, and lots of factors play into ranking a page highly.

Google and other search engines are constantly updating their search algorithms to create a better user experience. Website owners must follow these algorithms’ best practices if they want to continue to rank at the top of the search engine results pages.

seo services

What are SEO Services?

    ON-PAGE SEO

    On-page SEO covers all the changes you can make within your website to improve the user experience and rank on Google. Some on-page SEO is highly technical, such as making improvements in code to improve site speed and fixing IP addresses to make sure Google knows your page is unique.

    Other elements of on-page SEO are more basic. Your content should employ headers, short paragraphs, and bulleted lists. Images and videos should be optimized with tags and all videos should be playable. Meta tags and titles can be used to cue Google about what content is on the page.

    Each page of your site should include unique content and should be part of an overall navigational structure that’s logical and easy to follow. You’ll need internal links to other pages on your site and short URLs. Finally, since so many people use smartphones to search the internet, Google favors sites that are optimized for mobile users.

    Content and Keywords

    An important part of on-page SEO is your content and keywords. Search engines reward websites with thorough, helpful content. Keywords are search terms that people use to find information online. You want to find keywords that get a fair number of searches, but aren’t so difficult that only major websites can rank for them.

    While you’ll want to optimize your site for these keywords, you want to ensure that the user experience is put above all else. Don’t use the keyword so many times that the content is unreadable.

    Off-page SEO

    Off-page SEO covers all the things you do outside of your website to help you rank on Google. The most significant component of off-page SEO involves building backlinks, which are links to your site from another webpage. Backlinks increase your domain authority, which signals Google that your site is helpful and trustworthy.

    The best backlinks are those that happen naturally. Someone likes something on your site and links to it on their own site. However, if you want to get more backlinks without waiting, you’ll have to contact other sites and ask them to link to you.

    You may also ask customers or influencers to link to your site or write a guest post for another website in exchange for a backlink.

    No matter how you get your links, you must follow white hat practices. Google frowns on other practices, such as buying backlinks from a PBN, which exists solely to help websites create backlinks. If you get involved with these, Google will often punish your site by pushing it far down in the rankings.

    SEO Monitoring

    After the initial optimization, SEO services involve monitoring your website’s performance and seeing if the SEO solutions were successful. SEO experts will make adjustments and stay on top of search engine algorithm updates to make sure the site is current with the most recent update.

    Why is SEO Important for Marketing in 2024?

    seo services

    SEO is important because it brings interested users to your website straight from their searches. These users already have an interest in what your website offers, and you have to do less work to convince them that they want or need your product.

    SEO brings the right type of users to your website. People who land on your site from your optimized keywords are already further along in the buying cycle. Many of them are a step or two away from making a purchase. These users are typically more valuable than the ones you bring in from direct marketing.

    SEO doesn’t just help people find your site, it also gives them a better experience once they’re on the site. SEO improves page speed and ease of navigation while also giving users valuable content. The right SEO will improve users’ perception of your brand.

    WDK Standard SEO Process

    Website Audit: includes a complete audit of your site for both technical and content elements that may be affecting your SEO
    Competitor Research: involves an evaluation of competitor websites, seeing what’s working for them in terms and SEO, and replicating their best strategies on your site
    Keyword Research: includes finding important keywords that your potential customers are searching and then figuring out which keywords you can rank for
    On-page Optimization: covers a wide range of tasks, including speeding up your website, using the proper URLs, mobile optimization, and internal linking, just to name a few
    Keyword Gap Analysis: involves evaluating your competitors’ websites, finding which relevant keywords they’re ranking for, and then seeing where your site can beat them
    High Quality Content Creation: includes creating content that your users will find valuable and easy to read or scan while also optimizing for keywords to cue Google on the subject of the content
    Link Building: involves reaching out to others in your industry and getting external links to your site, improving your domain’s authority
    SEO Monitoring & SEO Reporting: after optimization is complete, we monitor your site’s progress and report back to you so you can see how things are going

    SEO FAQ’s

    seo services

    How does SEO work?

    One of the most difficult questions to answer is how does SEO work? Search engines use programs called bots to crawl the web and index websites. They then use an algorithm that considers a set of ranking factors to put the pages for a given search term.

    Basically, if a user searches for “best e-bike for beginners,” the search engine aims to provide them with the most relevant website for that search.

    Websites can take certain actions to make their website more likely to rank higher in the results pages. While no one knows Google’s exact ranking factors, things like improving page speed, decreasing bounce rates, and creating valuable content around a keyword can help pages rank higher.

    What does an SEO report look like?

    You may wonder, what is an SEO report? An SEO report contains data about your site from various sources like Google Analytics. The report gives you both a snapshot and an in-depth look at the areas of SEO where your site is doing well and where it can use improvement.

    In a way, it’s like an SEO report card.

    Your report will include factors like your site’s page speed, bounce rate, where you rank for specific keywords, and more. You can use this report to see the first places you’ll need to start when improving your site’s SEO.

    What is SEO consulting?

    Many people ask what is SEO consulting? SEO consulting is a service offered by SEO experts who have a passion for all things search engine-related. SEO experts do a website audit to see where a site needs to make improvements for SEO.

    Many SEO experts then help their clients to make these improvements. They’ll help them improve off-page SEO by making the correct technical optimizations to their websites. They’ll also help with on-page SEO by helping the client make keyword-optimized content.

    What is local SEO?

    What is local SEO and when should you use it? Local SEO involves optimizing your website for a smaller region or town. This tactic is usually ideal for those who own a brick-and-mortar business or who provide some sort of local service.

    Basically, you want people in your area to find you when searching for a good or service you offer.

    What is international SEO?

    What is international SEO and when should you use it? If you’re trying to reach people in a certain country or group of countries, you can optimize your site for those areas. International SEO involves using languages and other indicators that let Google know that you’re targeting people from those countries.

    You can also use URLs that specify a country and use language tags. All of these tactics will help Google know who to show your site to.

    What is national SEO?

    What is national SEO and when should you use it? National SEO involves optimizing your site so that it’ll rank anywhere in a certain country. For example, if you only ship your product to Canada, you’d want to optimize your site to rank only for Canadian users.

    How long does it take to see SEO results?

    One of the biggest questions we get is, how long do SEO results take? There is no guarantee as to when you’ll see SEO results. The time frame is typically six to 12 months, but some site owners see results much faster, based on the keywords they’re ranking for.

    If you’re not seeing results after 12 months, it may be time to revisit your SEO strategy.

    While some prefer using direct advertising to get traffic more quickly, SEO is a long game that can have long-term results. SEO is also usually more cost-effective than advertising.

    Let Us Help You Improve Your Site’s SEO

    If you want people to come across your page when using Google or other search engines, your website must be optimized. SEO is a series of steps that involves helping Google figure out what your website is about and why it’s valuable for certain customers while also improving a user’s experience when on your site.

    You’ve already put your time and energy into creating a great product or service. Let WDK help the right people find you – the people who are ready to buy and are looking for a site just like yours.

    We improve your site’s SEO, and with the right SEO, you don’t have to go out searching for customers – they’ll come directly to you.

    What Our Clients Say

    Website Design Kingston
    Excellent
    5.0
    Based on 34 reviews
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    The crew at WDK know their stuff always glad to recommend
    Response from the owner: Thanks for the kind words, John.
    I didn't get to read everything but sounds promising and something I might want to do with you. I'll be talking it over with my daughter cuz she design an Instagram site a friends hair salon place.
    WDK and crew have been very accommodating, professional, and patient. They created and have been hosting my site now for almost 2 years and would strongly recommend them! They have exceeded expectations.
    Response from the owner: It's always a pleasure working with your Sean, looking forward to the next project to accommodate your growing business!
    Excellent customer service ! They completed our website on time even during the Covid-19 Pandemic...Tina & Cody are extremely helpful with any changes needed during and after the website launch.MasconRestorations.Com was the amazing website they completed !
    Response from the owner: Thanks so much Ben for your kind words! Mascon was an absolute delight to work with, we wish all future clients are as great as you guys!
    Website Design Kingston has been amazing since the very beginning. We met Cody though a workshop here in kingston and have been impressed with their knowledge, professionalism and willingness to help us understand our needs and get our website working to our advantage. Big thanks goes to Mike and Cody!
    Response from the owner: Thanks so much for the kind words Lakeside 😉 You know WDK is always here for you, no matter what you need!
    Response from the owner: We're happy, you're Happy Lauren 🙂
    Tina and Cody and the team at WDK are so knowledgeable about all things web design. Their insights into SEO and how to get the biggest bang for your buck is awesome.
    Response from the owner: Thank you for your kind words Shawna, all of us here at WDK are looking forward to seeing you again!
    The expertise and professionalism from the WDK team is second to none! We at Wine Krafting value our partnership! Thank you Tina and team!
    Response from the owner: We are so glad that you appreciate us as much as we appreciate you.....and your delicious wine 😉
    Tina has been very patient helping me with my recent website problems. Excellent customer service! I highly recommend them!
    Response from the owner: Thank you Brenda for your review and kind words. Happy to have you as a client!!
    Response from the owner: Thanks for the great review Shawn. We really appreciate it.
    Response from the owner: Thank you Austin for the kind words.
    Response from the owner: Thanks for the five-star review. We really appreciate the support.
    Response from the owner: Thanks Hao, we had a pleasure working with you!
    The WDK team was great to work with in revamping our website and helping us build our online presence. Would highly recommend.
    Response from the owner: Thank you very much for the kind words Sean, all of our team had a blast working on your project.
    Working with Tina and Pam has been a delight. Their creativity, professionalism and patience has resulted in a website that is now receiving lots of compliments. We are delighted with the results.
    Response from the owner: Thank you Florence for the kind words. We enjoyed working with you on your site and continuing our relationship.
    My experience here has been an extremely positive one. Tina and Mike have been responsive and incredibly helpful. Their documents were a wonderful help to guide the content of my new website, and made translating my wishes a seamless task. I am very pleased, and highly recommend them.
    Response from the owner: Thanks so much Michela, everyone involved with your project has commented how much of a pleasure it was to work with you. WDK wishes you all the best.
    Cody's knowledge and presentation skill is impressive. Our team both enjoyed and learned key elements that will without doubt improve our efforts going forward. Highly recommended.
    Response from the owner: Presenting was a great experience. I look forward to seeing your talented team grow the brand(s) and transform your industry.
    Not knowing much about website design, I put my faith in Tina and Pam. Optically, I knew what I wanted but I had no idea how to lay it out. With their patience and expertise, I ended up with a site that I feel is very reflective of my approach to working with buyers and sellers in the real estate market. I wanted clean lines, content and a simple yet elegant site. In my view, they nailed it. Thank you to this team. It was a pleasure working with you all
    Response from the owner: It was our pleasure. Peggy is committed to finding the right property for the right people. Her expertise in the Kingston market is reflected in her new website, which goes in-depth to highlight each neighborhoods unique features.
    Very Professional, and excellent service!
    Response from the owner: Thank you very much to the entire team at Napanee Dentistry! Your project was a great experience and a pleasure to work on. Here's hoping our next client is as awesome as your team!
    Website Design Kingston has been looking after our firms' website for a few years now. Their knowledge and prompt service is exceptional. Tina goes above and beyond each and every time we reach out to her and provides us with guidance, suggestions and solutions. Thank you for your continued support!
    Response from the owner: Thank you Gitta for your kind words. We are thrilled to have you and your firm as our client.
    WDK came highly recommended to us , as we were very frustrated with the service of the web provider and hosting service we had at the time. Tina came and met with us and proposed solutions to better increase our web presence. The entire experience of working with WDK far exceeded our expectations. We are very happy with our new web presence and with WDK. I highly recommend them.Ed Hayter, W.R. Brightman & Son Ltd.
    Response from the owner: Thank you so much for the kind words Mr. Hayter it was a pleasure working with you and your professional team.
    The whole team at WDK is very knowledgeable! They were able to take us from a completely outdated website that lacked editorial control to a fresh, updated website with complete editorial control in a matter of months.They met with us regularly in person and over the phone. Communication lines were always open. They provided expert guidance with design, site mapping and functionality. They were very flexible and worked with us through many changes from the original plan.The RMC Foundation is a registered charity the supports Canada's Future Leaders attending both Military Colleges in Canada. WDK was able to simplify our online donation process to streamline our biggest source of revenue, while making it easy and enjoyable for our donors.We have heard nothing but good reviews from our donors, alumni, staff and Board of Directors and we only launched a few weeks ago. Be sure to check out their great work and our organization at: rmcfoundation.caThanks again to the whole team! The RMC Foundation highly recommends WDK!
    Response from the owner: Thank you so much Dave, your team at the RMC Foundation was an absolute delight to work with. We hope that the new site and its functions serve the foundation well and make a positive impact!
    We had Cody O'Neill from WDK visit Innovation Park at Queen's University to provide two workshops to our incubation/acceleration companies. We had such good feedback from the first workshop, we had WDK back for a more in-depth workshop. Judging from the feedback from the second workshop, our companies are interested in another! Thank you to Cody and Website Design Kingston for your professionalism and expertise in interacting with our companies.
    Response from the owner: It was a pleasure working with everyone at Innovation Park (amazing team) and speaking about Web Design and Google Ads. We can't wait for the next event!
    Incredible service. Team goes above and beyond, would highly recommend.
    It was a pleasure working with WDK on the rebuild of our Putt N' Blast site. We look forward to future business with the rebuild of our FunWorld site in early 2019.Thanks again for the amazing work seeing our vision and the continuous support.
    Response from the owner: It was a pleasure working on your projects Daniel- its a rare treat to work on such fun YGK businesses like yours.
    WDK team was very nice to work with. They had a lot of knowledge and worked with me on every step. They went above and beyond when it came to preforming their tasks and were always there to lend a hand every time. I would highly recommend then to anyone.
    beautiful creative websites, responsive and tell the story of the business
    The WDK team is so knowledgeable and creative. They really take pride in delivering amazing customer service and exceptional work!
    After reaching out to Rick to describe the issues I was having with our website, he put me in contact with Cody. Cody brought me in quickly and outlined issue. He also outlined a few great ideas for SEO and quickly put together a quote to complete our new website. Couldn't be happier with WDK! Thanks guys!
    Have the staff at Web Design Kingston build your new web site today and you won't be disappointed. Top notch team.
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