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Your business has a website, but it’s not bringing in as many customers as you’d like. It can be frustrating, especially if you know you offer a great product or service and have spent many hours working on your site.

If people aren’t finding their way to your website through Google, then you’re likely having problems with your page’s optimization. You haven’t taken the necessary steps to inform Google of your page’s content and convince the search engine that your site is the best site to send its users to.

It can be challenging to figure out what you need to do to appeal to Google, but that’s where WDK comes in. We can help you get your website in top shape and make sure that the right customers find you when they search the web.

Read on to learn more about the top search engine optimization services we offer.

What Is SEO?

Many site owners wonder what is SEO and why is SEO important? SEO stands for “Search Engine Optimization.” It refers to the process of structuring your website and content so that it will find you through search engines. Ideally, you want people who aren’t looking for your specific business but services that your business offers to find you.

Search engines like Google use algorithms to choose the best websites for a given search term, intending to provide users with the most relevant information possible. SEO involves many components both on a website and off, and lots of factors play into ranking a page highly.

Google and other search engines are constantly updating their search algorithms to create a better user experience. Website owners must follow these algorithms’ best practices if they want to continue to rank at the top of the search engine results pages.

seo services

What are SEO Services?

ON-PAGE SEO

On-page SEO covers all the changes you can make within your website to improve the user experience and rank on Google. Some on-page SEO is highly technical, such as making improvements in code to improve site speed and fixing IP addresses to make sure Google knows your page is unique.

Other elements of on-page SEO are more basic. Your content should employ headers, short paragraphs, and bulleted lists. Images and videos should be optimized with tags and all videos should be playable. Meta tags and titles can be used to cue Google about what content is on the page.

Each page of your site should include unique content and should be part of an overall navigational structure that’s logical and easy to follow. You’ll need internal links to other pages on your site and short URLs. Finally, since so many people use smartphones to search the internet, Google favors sites that are optimized for mobile users.

Content and Keywords

An important part of on-page SEO is your content and keywords. Search engines reward websites with thorough, helpful content. Keywords are search terms that people use to find information online. You want to find keywords that get a fair number of searches, but aren’t so difficult that only major websites can rank for them.

While you’ll want to optimize your site for these keywords, you want to ensure that the user experience is put above all else. Don’t use the keyword so many times that the content is unreadable.

Off-page SEO

Off-page SEO covers all the things you do outside of your website to help you rank on Google. The most significant component of off-page SEO involves building backlinks, which are links to your site from another webpage. Backlinks increase your domain authority, which signals Google that your site is helpful and trustworthy.

The best backlinks are those that happen naturally. Someone likes something on your site and links to it on their own site. However, if you want to get more backlinks without waiting, you’ll have to contact other sites and ask them to link to you.

You may also ask customers or influencers to link to your site or write a guest post for another website in exchange for a backlink.

No matter how you get your links, you must follow white hat practices. Google frowns on other practices, such as buying backlinks from a PBN, which exists solely to help websites create backlinks. If you get involved with these, Google will often punish your site by pushing it far down in the rankings.

SEO Monitoring

After the initial optimization, SEO services involve monitoring your website’s performance and seeing if the SEO solutions were successful. SEO experts will make adjustments and stay on top of search engine algorithm updates to make sure the site is current with the most recent update.

Why is SEO Important for Marketing in 2022?

seo services

SEO is important because it brings interested users to your website straight from their searches. These users already have an interest in what your website offers, and you have to do less work to convince them that they want or need your product.

SEO brings the right type of users to your website. People who land on your site from your optimized keywords are already further along in the buying cycle. Many of them are a step or two away from making a purchase. These users are typically more valuable than the ones you bring in from direct marketing.

SEO doesn’t just help people find your site, it also gives them a better experience once they’re on the site. SEO improves page speed and ease of navigation while also giving users valuable content. The right SEO will improve users’ perception of your brand.

WDK Standard SEO Process

Website Audit: includes a complete audit of your site for both technical and content elements that may be affecting your SEO
Competitor Research: involves an evaluation of competitor websites, seeing what’s working for them in terms and SEO, and replicating their best strategies on your site
Keyword Research: includes finding important keywords that your potential customers are searching and then figuring out which keywords you can rank for
On-page Optimization: covers a wide range of tasks, including speeding up your website, using the proper URLs, mobile optimization, and internal linking, just to name a few
Keyword Gap Analysis: involves evaluating your competitors’ websites, finding which relevant keywords they’re ranking for, and then seeing where your site can beat them
High Quality Content Creation: includes creating content that your users will find valuable and easy to read or scan while also optimizing for keywords to cue Google on the subject of the content
Link Building: involves reaching out to others in your industry and getting external links to your site, improving your domain’s authority
SEO Monitoring & SEO Reporting: after optimization is complete, we monitor your site’s progress and report back to you so you can see how things are going

SEO FAQ’s

seo services

How does SEO work?

One of the most difficult questions to answer is how does SEO work? Search engines use programs called bots to crawl the web and index websites. They then use an algorithm that considers a set of ranking factors to put the pages for a given search term. Basically, if a user searches for “best e-bike for beginners,” the search engine aims to provide them with the most relevant website for that search. Websites can take certain actions to make their website more likely to rank higher in the results pages. While no one knows Google’s exact ranking factors, things like improving page speed, decreasing bounce rates, and creating valuable content around a keyword can help pages rank higher.

What does an SEO report look like?

You may wonder, what is an SEO report? An SEO report contains data about your site from various sources like Google Analytics. The report gives you both a snapshot and an in-depth look at the areas of SEO where your site is doing well and where it can use improvement. In a way, it’s like an SEO report card. Your report will include factors like your site’s page speed, bounce rate, where you rank for specific keywords, and more. You can use this report to see the first places you’ll need to start when improving your site’s SEO.

What is SEO consulting?

Many people ask what is SEO consulting? SEO consulting is a service offered by SEO experts who have a passion for all things search engine-related. SEO experts do a website audit to see where a site needs to make improvements for SEO. Many SEO experts then help their clients to make these improvements. They’ll help them improve off-page SEO by making the correct technical optimizations to their websites. They’ll also help with on-page SEO by helping the client make keyword-optimized content.

What is local SEO?

What is local SEO and when should you use it? Local SEO involves optimizing your website for a smaller region or town. This tactic is usually ideal for those who own a brick-and-mortar business or who provide some sort of local service. Basically, you want people in your area to find you when searching for a good or service you offer.

What is international SEO?

What is international SEO and when should you use it? If you’re trying to reach people in a certain country or group of countries, you can optimize your site for those areas. International SEO involves using languages and other indicators that let Google know that you’re targeting people from those countries. You can also use URLs that specify a country and use language tags. All of these tactics will help Google know who to show your site to.

What is national SEO?

What is national SEO and when should you use it? National SEO involves optimizing your site so that it’ll rank anywhere in a certain country. For example, if you only ship your product to Canada, you’d want to optimize your site to rank only for Canadian users.

How long does it take to see SEO results?

One of the biggest questions we get is, how long do SEO results take? There is no guarantee as to when you’ll see SEO results. The time frame is typically six to 12 months, but some site owners see results much faster, based on the keywords they’re ranking for. If you’re not seeing results after 12 months, it may be time to revisit your SEO strategy. While some prefer using direct advertising to get traffic more quickly, SEO is a long game that can have long-term results. SEO is also usually more cost-effective than advertising.

Let Us Help You Improve Your Site’s SEO

If you want people to come across your page when using Google or other search engines, your website must be optimized. SEO is a series of steps that involves helping Google figure out what your website is about and why it’s valuable for certain customers while also improving a user’s experience when on your site.

You’ve already put your time and energy into creating a great product or service. Let WDK help the right people find you – the people who are ready to buy and are looking for a site just like yours.

We improve your site’s SEO, and with the right SEO, you don’t have to go out searching for customers – they’ll come directly to you.

What Our Clients Say

I didn't get to read everything but sounds promising and something I might want to do with you. I'll be talking it over with my daughter cuz she design an Instagram site a friends hair salon place.
Micheline Souliere
Micheline Souliere
15:38 28 Feb 22
محمد السهلي
محمد السهلي
04:35 03 Dec 21
openmike76
openmike76
19:11 22 Sep 21
WDK and crew have been very accommodating, professional, and patient. They created and have been hosting my site now for almost 2 years and would strongly recommend them! They have exceeded expectations.
Sean Jensen
Sean Jensen
16:03 26 Jul 21
Osayuki Osazuwa
Osayuki Osazuwa
19:24 04 May 21
The team at WDK are very professional and efficient. Highly recommend using them for any of your business needs.
Mark Hendry
Mark Hendry
16:01 17 Dec 20
Working with WDK has been an awesome experience. Very well managed and the staff are very attentive to you needs and help you through the process of starting a new company web presence.I would highly recommend them and look forward to our continued relationship!!
David Craig
David Craig
16:38 27 Oct 20
Excellent customer service ! They completed our website on time even during the Covid-19 Pandemic...Tina & Cody are extremely helpful with any changes needed during and after the website launch.MasconRestorations.Com was the amazing website they completed !
Ben Affleck
Ben Affleck
16:59 17 Jul 20
Website Design Kingston has been amazing since the very beginning. We met Cody though a workshop here in kingston and have been impressed with their knowledge, professionalism and willingness to help us understand our needs and get our website working to our advantage. Big thanks goes to Mike and Cody!
Admin Lakeside Pools
Admin Lakeside Pools
18:09 14 Apr 20
Lauren Kaufmann
Lauren Kaufmann
18:53 11 Mar 20
Tina and Cody and the team at WDK are so knowledgeable about all things web design. Their insights into SEO and how to get the biggest bang for your buck is awesome.
Shawna Greyling
Shawna Greyling
17:22 18 Feb 20
The expertise and professionalism from the WDK team is second to none! We at Wine Krafting value our partnership! Thank you Tina and team!
Nicole Fray
Nicole Fray
17:05 13 Feb 20
Tina has been very patient helping me with my recent website problems. Excellent customer service! I highly recommend them!
Brenda Hamilton
Brenda Hamilton
18:48 08 Feb 20
Mohawk Guy
Mohawk Guy
20:12 30 Jan 20
Austin Westbury
Austin Westbury
16:23 08 Jan 20
Kilian Agboton
Kilian Agboton
15:57 08 Jan 20
Hao Chang
Hao Chang
14:47 08 Jan 20
The WDK team was great to work with in revamping our website and helping us build our online presence. Would highly recommend.
Sean Clark
Sean Clark
11:37 08 Jan 20
Working with Tina and Pam has been a delight. Their creativity, professionalism and patience has resulted in a website that is now receiving lots of compliments. We are delighted with the results.
Florence Campbell
Florence Campbell
19:57 20 Dec 19
Mike Gray
Mike Gray
14:36 10 Dec 19
My experience here has been an extremely positive one. Tina and Mike have been responsive and incredibly helpful. Their documents were a wonderful help to guide the content of my new website, and made translating my wishes a seamless task. I am very pleased, and highly recommend them.
Michela David
Michela David
00:46 31 Oct 19
Cody's knowledge and presentation skill is impressive. Our team both enjoyed and learned key elements that will without doubt improve our efforts going forward. Highly recommended.
R Jeffries
R Jeffries
21:05 21 Oct 19
Not knowing much about website design, I put my faith in Tina and Pam. Optically, I knew what I wanted but I had no idea how to lay it out. With their patience and expertise, I ended up with a site that I feel is very reflective of my approach to working with buyers and sellers in the real estate market. I wanted clean lines, content and a simple yet elegant site. In my view, they nailed it. Thank you to this team. It was a pleasure working with you all
Peggy Cruickshank
Peggy Cruickshank
20:55 21 Oct 19
Very Professional, and excellent service!
Website Design Kingston has been looking after our firms' website for a few years now. Their knowledge and prompt service is exceptional. Tina goes above and beyond each and every time we reach out to her and provides us with guidance, suggestions and solutions. Thank you for your continued support!
Gitta Arend
Gitta Arend
19:42 17 Oct 19
WDK came highly recommended to us , as we were very frustrated with the service of the web provider and hosting service we had at the time. Tina came and met with us and proposed solutions to better increase our web presence. The entire experience of working with WDK far exceeded our expectations. We are very happy with our new web presence and with WDK. I highly recommend them.Ed Hayter, W.R. Brightman & Son Ltd.
Ed Hayter
Ed Hayter
16:14 20 Sep 19
The whole team at WDK is very knowledgeable! They were able to take us from a completely outdated website that lacked editorial control to a fresh, updated website with complete editorial control in a matter of months.They met with us regularly in person and over the phone. Communication lines were always open. They provided expert guidance with design, site mapping and functionality. They were very flexible and worked with us through many changes from the original plan.The RMC Foundation is a registered charity the supports Canada's Future Leaders attending both Military Colleges in Canada. WDK was able to simplify our online donation process to streamline our biggest source of revenue, while making it easy and enjoyable for our donors.We have heard nothing but good reviews from our donors, alumni, staff and Board of Directors and we only launched a few weeks ago. Be sure to check out their great work and our organization at: rmcfoundation.caThanks again to the whole team! The RMC Foundation highly recommends WDK!
Dave Ferguson
Dave Ferguson
18:43 13 Aug 19
We had Cody O'Neill from WDK visit Innovation Park at Queen's University to provide two workshops to our incubation/acceleration companies. We had such good feedback from the first workshop, we had WDK back for a more in-depth workshop. Judging from the feedback from the second workshop, our companies are interested in another! Thank you to Cody and Website Design Kingston for your professionalism and expertise in interacting with our companies.
Incredible service. Team goes above and beyond, would highly recommend.
Caleb Tizard
Caleb Tizard
14:49 18 Apr 19
Mr Spot Dog Camp
Mr Spot Dog Camp
01:20 22 Feb 19
It was a pleasure working with WDK on the rebuild of our Putt N' Blast site. We look forward to future business with the rebuild of our FunWorld site in early 2019.Thanks again for the amazing work seeing our vision and the continuous support.
Putt N’ Blast
Putt N’ Blast
18:21 22 Nov 18
WDK team was very nice to work with. They had a lot of knowledge and worked with me on every step. They went above and beyond when it came to preforming their tasks and were always there to lend a hand every time. I would highly recommend then to anyone.
Miraam Bukhari
Miraam Bukhari
17:49 20 Nov 18
beautiful creative websites, responsive and tell the story of the business
Martin Sherris
Martin Sherris
16:01 15 Nov 18
The WDK team is so knowledgeable and creative. They really take pride in delivering amazing customer service and exceptional work!
Victoria Butler
Victoria Butler
21:14 14 Nov 18
After reaching out to Rick to describe the issues I was having with our website, he put me in contact with Cody. Cody brought me in quickly and outlined issue. He also outlined a few great ideas for SEO and quickly put together a quote to complete our new website. Couldn't be happier with WDK! Thanks guys!
Charles Martyn
Charles Martyn
13:38 20 Sep 18
Have the staff at Web Design Kingston build your new web site today and you won't be disappointed. Top notch team.
Rob Babe
Rob Babe
19:31 29 Jun 18
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