Your business has a website, but it’s not bringing in as many customers as you’d like. It can be frustrating, especially if you know you offer a great product or service and have spent many hours working on your site.
If people aren’t finding their way to your website through Google, then you’re likely having problems with your page’s optimization. You haven’t taken the necessary steps to inform Google of your page’s content and convince the search engine that your site is the best site to send its users to.
It can be challenging to figure out what you need to do to appeal to Google, but that’s where WDK comes in. We can help you get your website in top shape and make sure that the right customers find you when they search the web.
Read on to learn more about the top search engine optimization services we offer.
What Is SEO?
Many site owners wonder what is SEO and why is SEO important? SEO stands for “Search Engine Optimization.” It refers to the process of structuring your website and content so that it will find you through search engines. Ideally, you want people who aren’t looking for your specific business but services that your business offers to find you.
Search engines like Google use algorithms to choose the best websites for a given search term, intending to provide users with the most relevant information possible. SEO involves many components both on a website and off, and lots of factors play into ranking a page highly.
Google and other search engines are constantly updating their search algorithms to create a better user experience. Website owners must follow these algorithms’ best practices if they want to continue to rank at the top of the search engine results pages.
What are SEO Services?
On-page SEO covers all the changes you can make within your website to improve the user experience and rank on Google. Some on-page SEO is highly technical, such as making improvements in code to improve site speed and fixing IP addresses to make sure Google knows your page is unique.
Other elements of on-page SEO are more basic. Your content should employ headers, short paragraphs, and bulleted lists. Images and videos should be optimized with tags and all videos should be playable. Meta tags and titles can be used to cue Google about what content is on the page.
Each page of your site should include unique content and should be part of an overall navigational structure that’s logical and easy to follow. You’ll need internal links to other pages on your site and short URLs. Finally, since so many people use smartphones to search the internet, Google favors sites that are optimized for mobile users.
Content and Keywords
An important part of on-page SEO is your content and keywords. Search engines reward websites with thorough, helpful content. Keywords are search terms that people use to find information online. You want to find keywords that get a fair number of searches, but aren’t so difficult that only major websites can rank for them.
While you’ll want to optimize your site for these keywords, you want to ensure that the user experience is put above all else. Don’t use the keyword so many times that the content is unreadable.
Off-page SEO covers all the things you do outside of your website to help you rank on Google. The most significant component of off-page SEO involves building backlinks, which are links to your site from another webpage. Backlinks increase your domain authority, which signals Google that your site is helpful and trustworthy.
The best backlinks are those that happen naturally. Someone likes something on your site and links to it on their own site. However, if you want to get more backlinks without waiting, you’ll have to contact other sites and ask them to link to you.
You may also ask customers or influencers to link to your site or write a guest post for another website in exchange for a backlink.
No matter how you get your links, you must follow white hat practices. Google frowns on other practices, such as buying backlinks from a PBN, which exists solely to help websites create backlinks. If you get involved with these, Google will often punish your site by pushing it far down in the rankings.
After the initial optimization, SEO services involve monitoring your website’s performance and seeing if the SEO solutions were successful. SEO experts will make adjustments and stay on top of search engine algorithm updates to make sure the site is current with the most recent update.
Why is SEO Important for Marketing in 2022?
SEO is important because it brings interested users to your website straight from their searches. These users already have an interest in what your website offers, and you have to do less work to convince them that they want or need your product.
SEO brings the right type of users to your website. People who land on your site from your optimized keywords are already further along in the buying cycle. Many of them are a step or two away from making a purchase. These users are typically more valuable than the ones you bring in from direct marketing.
SEO doesn’t just help people find your site, it also gives them a better experience once they’re on the site. SEO improves page speed and ease of navigation while also giving users valuable content. The right SEO will improve users’ perception of your brand.
WDK Standard SEO Process
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Let Us Help You Improve Your Site’s SEO
If you want people to come across your page when using Google or other search engines, your website must be optimized. SEO is a series of steps that involves helping Google figure out what your website is about and why it’s valuable for certain customers while also improving a user’s experience when on your site.
You’ve already put your time and energy into creating a great product or service. Let WDK help the right people find you – the people who are ready to buy and are looking for a site just like yours.
We improve your site’s SEO, and with the right SEO, you don’t have to go out searching for customers – they’ll come directly to you.
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Let’s discuss how our SEO services can improve organic traffic and leads to your website today with a free Discovery Meeting and SEO Audit.