At Website Design Kingston, we are the leading SEO agency in Southeastern Ontario. From the first day that we opened our doors, we have worked to place the needs of our clients ahead of our own. That is why we work hard to remain at the forefront of our field, providing exceptional SEO services in a comprehensive manner that will increase the online visibility of your business. This means brand awareness, search results rankings, and reputation throughout the field. If you would like to learn more about SEO services for your business or organization from WDK, there are a few key points that you should know.
What Is SEO?
SEO stands for search engine optimization. In the past, individuals who were looking for a product or service would rely on newspaper ads, TV commercials, and radio spots. While these advertising media still play a role, digital marketing is at the forefront of advertising. When someone is looking for a product or service, they enter a query into a search engine. In order for a business’s website to generate traffic through search engines, its URL needs to land on the first page, preferably at the top. Search engine optimization, or SEO is the practice of placing websites at the top of search results rankings through a number of practices that have evolved over the years.
We try to get your highest-converting pages at the top of the search results rankings for relevant keywords. Using both on-page and off-page techniques, our SEO experts will carefully research each of your websites top pages, coming up with optimized strategies to make sure that you land on page one.
What Impacts Search Results Rankings?
There are a number of factors that will impact where your websites rank for relevant keywords. In the past, all that was needed to land a the top of the page was keyword-stuffing. Now, this practice is penalized by Google. SEO marketing factors are much more nuanced and Google uses hundreds of algorithms to come up with its results. Some of the factors that will play a role in search results rankings include:
- The quality of the content on the page
- How often high-quality content is posted on the page
- The number and authority of both inbound and outbound links
- Keyword placement and density
- Meta tags and meta descriptions for pages
- The quality of the images and videos
- The quality of the reviews left on pages such as Google My Business
- The mobile capabilities of the page
- How quickly the page loads
- Social media content
These are only a few of the numerous factors that will play a role in your search results rankings. At Website Design Kingston, we will come up with a comprehensive strategy to address all of these factors and more.
The Growth of Local SEO in 2020
One of the most important SEO marketing factors in 2020 is called local SEO. Google has noticed that there has been a dramatic rise in the frequency of people looking for certain products and services near them. At WDK, we are at the forefront of our field and we can run a local SEO campaign as well.
Some of the factors that trigger search engines to conduct “local” searches include tags such as:
- City names
- Town names
- Searches that include “near me”
Local SEO is important because this allows your business to compete with larger corporations in the local area. We know how to help you rank for local searches, potentially landing you in the coveted Google “3-Pack” at the top of search results!
Leveraging the Power of Google My Business
At Website Design Kingston, we also specialize in utilizing Google My Business. Google My Business includes information on who you are and the services that you provide. This is your chance to showcase what you can do, the products you provide, the quality of your staff, and the exceptional nature of your facilities.
Google My Business works in parallel with Google Reviews. These reviews carry a lot of weight with regard to where your site ranks in local search engine results. If people say positive things about your business, your rankings will increase.
Contact WDK for Professional SEO Marketing Services Today!
At WDK, we take a two-pronged approach when it comes to your SEO strategy. We use SEO audits to assess factors such as individual page performance, how pages are indexed, how fast they load, and how they perform in reference to competitors. Then, we combine this with on-page optimization such as keywords, tags, images, hyperlinks, and more. These are critical to the comprehensive strategy that we take to improve your search results rankings.
If you are looking to increase your business’s online visibility and brand awareness, contact Website Design Kingston today! Let us show you what has made us the leading Professional SEO agency in Southeast Ontario!
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