In our third VLOG installment, we look at Search Engine Optimization or SEO. SEO has become a buzzword recently with many SMB owners and entrepreneurs questioning its value. Most think since they have a website and it gets user traffic they don’t need to pay much attention to it. This couldn’t be further from the truth. Search Engine Optimization helps build your domain authority and your domain authority determines where you sit on a search engine result pages or SERP. It also has an effect on your ads – if you advertise on Google. In the below video our Marketing and Branding Coordinator, Cody explains the importance of SEO, how it works and what to look out for that can give you an advantage over the competition. Thanks again for watching, stay tuned for the second half focusing on the Google side of things. Should you have any questions about SEO and elevating your company’s website feel free to reach out to us on our Contact Us page.