Brand Awareness is an important aspect of a marketing campaign. That first impression your brand makes is extremely hard to undo. So it is very important that you know exactly how you want your brand to be perceived. If that perception is wrong it can affect your pricing strategy and result in lower profit margins. Brand Awareness and App Promotion reach a broad audience and build awareness through the “Shotgun” approach. This means it gets your message to as many people as possible, regardless of their intent to likelihood to make a purchase. Using the Display and Video Network to reach as many people as possible makes sense. Youtube is the #1 platform in the world in terms of daily users and time spent on the platform. If you have any questions regarding online advertising or Google Ads specifically feel free to contact us.