In this edition of Website Design Kingston’s VLOG Series, we look at Google Ad’s Campaign Types. These are the first actions one must take when designing a new campaign.
There are six Campaign Types, they are:
- Website Traffic
- Product and Brand Consideration
- Brand Awareness and Reach
- App Promotion
Each of the above campaigns has very specific goals in mind. Each has different avenues or platforms to show your ad. They can be all text, visual or show product images along with ratings and price. It is very important to fully understand the benefits and pricing of each campaign type you launch. As you go deeper into ad formatting and design it becomes more tailored to the type of campaign you are running. So choosing the wrong campaign type can be detrimental to your success.
If you are thinking about starting a Google Ads campaign, contact us today and let us guide you through the process and create a dependable lead funnel for your business.