In the final chapter of this #VLOG series, we discuss how to ensure your campaigns get the desired effect. Conversions. Regardless of what conversions mean to your business all ads and calls to action should be driving that goal.
Above all, knowing your goals first will help you choose what campaign type is right for you. Then selecting the right bidding strategy will ensure you stay within your budget parameters and track your return on investment.
Once you have sufficient data you can begin to utilize auto-bidding strategies which, if you have the right type of campaign can harness machine learning to squeeze your ad budget for all it’s worth.
As always should you have any questions or concerns about advertising on the Google platform feel free to Contact Us