In this edition of Website Design Kingston’s video Blog we look at Google Display Ads. Straying from the traditional text ads, these allow a visual cue. This can be especially important if you are selling tangible products that have mass appeal. Display ads can also be effective for Services. In the past, it has been difficult to effectively advertise services because it’s tricky to elicit actions based on a hypothetical scenario. This is also why so many service-based businesses rely on stock photography.
But with Google Display advertisers can now select specific websites for their ads to be shown. This means for highly specialized services you can select sites that are very popular amongst your target demographic.
Watch more below.