Social media can be used as a powerful tool to target your desired audiences. If you are a small or medium sized business with limited resources you may be wondering where you should concentrate your resources and which is more important, a website or social media? Our team at WDK believes the answer isn’t simply one OR the other, but rather a primary and secondary digital destination. The primary tool, a website can be 100% customized (and therefore controlled) to convey exactly how a company chooses to brand and market itself. Whereas social media you must fit within their parameters, terms of usage, and you don’t own or control any content you post.