It is important because that is what Google values. Google values it because that’s what has produced the best results thus far. People who use the search engine want informative, entertaining results. The best way to nail that bullseye is to provide engaging content that encourages the visitor to go deeper into your site. The longer you stay on the pages and more pages you visit confirms to Google the result was a good match.
Use “Content” as the Marketing tool itself. Not as an assist or teaser.
It is important to remember that you should always design your content with the goal of improving user experience. Many try to appease search engines and search engines alone. But if you build the content for the user, the search engines will reward you with higher domain authority and be placed higher in SERPs.
How long does it take to notice results?
A new website doesn’t simply appear on Page 1 Google results. It takes time to propagate, develop backlinks and of course traffic. A website should be thought of as a “living document”, one that is never complete. It requires continuous additions of content, blogs are great for this. You can also edit or add to existing pages, they don’t have to be blog posts. Google sees it as good housekeeping when content is edited or revised. It’s a signal that the site pages are being updated to match current queries such as new developments or recent news stories.
It typically takes up to 3 months before noticing sizable gains with your organic results. So don’t get discouraged! Often the sites we see at the top of SERPs have been up and running for many years and have pages in the hundreds. So with time you too will begin to establish higher domain authority and crawl up those standings. If you have any questions or require assistance with your SEO strategy Contact Us to learn more.