How people shop for products and services has changed significantly during the past few years. Every year, it seems like more and more people are choosing to shop for products and services online. This has led to the growth of something called eCommerce. Also referred to as electronic commerce, this involves both purchasing and selling products or services using electronic systems. In this world of modern technology, online purchasing is becoming a major component of business’ revenue. As this becomes a bigger proportion of total sales for companies all over the world, many other businesses are interested in developing online stores themselves.
That is where Website Design Kingston can be helpful. We specialize in helping small and medium-sized organizations build websites. This includes adding an eCommerce capability. During the past few years, there has been a major shift from brick and mortar stores to the online world. As this shift continues, it will only become more important for businesses to invest in online purchasing services for their own stores. For those wondering, “why is eCommerce important?” there are a few important reasons to note. These factors need to be considered when designing any website.
The Convenience Factor of eCommerce
It should go without saying that customer service is a tremendously important part of every business. If businesses expect to grow, they need to let their customers know that they care about them. This means finding ways to make the lives of customers easier.
For numerous people all over the world, eCommerce has become one of the preferred ways to shop for goods and services. Shopping for products online is simply easier than having to go to the store. It is always easier to buy products from an online store, particularly one that can process orders 24 hours per day, seven days per week.
Buying items through eCommerce is quick, convenient, and user-friendly. There is even the option to transfer funds using an online portal. Because it is so easy, consumers can save time by going with online purchases. Because this service provides customers with an added layer of convenience, it can help businesses grow. This is the first reason why eCommerce is so important.
eCommerce Plays a Role in SEO
Search engine optimization is one of the most important keys to growing a digital business in the modern world. In the past, people used to depend on TV commercials and radio spots to grow their business. While these tools still have their place, many people use search engines to locate products and services.
The world of online shopping is driven by traffic that comes from search engines. When businesses have an eCommerce option, this makes them more attractive to search engines. Search engines will see this option and they will direct users to head to that site. Therefore, this service can increase online visibility, brand awareness, and website traffic. It is one of the most important tools in any SEO campaign.
Reduce the Cost of Inventory Management with SEO
One of the major benefits of operating an eCommerce site is that this can reduce the cost of inventory management. In addition to using an online application to handle purchases and sales, this service can also be used to automate inventory management. There are options for web-based management systems that can help digital business owners optimize the amount of inventory they keep on hand at any given time. In this manner, electronic commerce can also help business managers reduce the amount of inventory that takes up storage space in the back. In this manner, they can also cut their operational costs. Reducing overhead costs will improve the bottom line. This is one of the most overlooked benefits of eCommerce.
Monitor the Buying Habits of Consumers with eCommerce
It is critical for businesses to track the buying habits of their consumers. They need to keep an eye on which goods consumers buy and which they overlook, keeping an eye open for patterns. With eCommerce, this is much easier.
eCommerce managers can keep an eye on their interests. They can track their browsing habits and see what they buy. Then, they can tailor their ads and suggest purchases that might interest their consumers. This can increase conversion rates and boost revenue. Therefore, eCommerce plays a critical role in helping to not only collect data on consumer habits but also improve their ongoing relationships. This can build customer loyalty, helping to build a sturdy foundation that might support the business for years.
Access Marketing Directly Through Consumers Using eCommerce
Another one of the major benefits of eCommerce is free marketing that comes with happy customers. When consumers purchase products and services through online stores, they are more likely to leave reviews and ratings. After all, the store is right at their fingertips, where they just purchased their products. If consumers are happy with the products, they are more likely to leave a positive review.
Therefore, anyone running an online store must be sure to make consumer ratings and reviews visible. This will encourage new customers to purchase products! In this sense, these happy customers are a great form of free marketing.
Tap Into New Markets with eCommerce
Businesses that are only running a physical store are going to miss out on the opportunity to access customers in new markets. A physical store is simply limited by its geographic location. With eCommerce, this is not an issue.
Using an online store, businesses can grow their customer bases by leaps and bounds. They even have the ability to sell their products all over the world. As long as the business is able to ship their products and services to the customer, they can sell to anyone in the world. The remaining limitation of eCommerce has even dissolved with the advent of mobile eCommerce, allowing businesses to sell their products and services to anyone on any platform.
No Time Limits with eCommerce
Businesses that only run a physical store are limited by the hours that they stay open. They might only be able to sell products or services from 9 to 5 during the week. On the other hand, an eCommerce store is open 24 hours per day, seven days per week, 365 days per year. In this manner, businesses are able to increase their sales by boosting the number of orders that come in.
Therefore, businesses that run this service need to make sure that their sites are actually open at all times. They should be able to buy products and services early in the morning, late at night, and on holidays. It is critical for businesses to invest in trained professionals who can make sure that their eCommerce stores are open at all times.
eCommerce Is Growing Quickly
These are only a few of the numerous reasons why it is important to invest in eCommerce features. While eCommerce has only been around for the past few years, it is growing quickly. Soon, it is going to pass typical brick and mortar stores in terms of sales.
One of the biggest reasons why this service is growing so quickly is the rise of social media. Many people see things they want to buy on social media and want a way to do so quickly. It is important for businesses to capitalize on these opportunities before the thought leaves the head of the customer. Online stores now have the ability to integrate with social media, providing another way for businesses to leverage the power of their social media platforms to grow their businesses.
In addition, voice searches are becoming more popular as well. Customers expect to be able to shop for items using voice commands. eCommerce is one of the most important tools to make this process easier. How can businesses build the right eCommerce platform?
Add eCommerce to Your New or Existing Website
Clearly, if you run your own business, it is important for you to add eCommerce to your existing website. Even if you are building a brand new website, it is important for you to provide online functionality. This is simply an easier way for your customers to make purchases. Just like websites, not all eCommerce functionalities are created equal. Therefore, you need to take the time to build the right eCommerce features. Some of the features of your eCommerce website that you need to possess include:
- The ability to effectively manage content available on the page, such as products that might become available only at certain times
- Tools that enable promotion and discount tools, when they are available
- A checkout system that is easy to use, since many potential sales are lost if the checkout is too complicated
- Reporting tools that will provide information on the number of sales, the frequency of sales, and click-through rates
- A layout that has been optimized for search engines (SEO)
- An eCommerce functionality that is integrated with email marketing
- Numerous payment options including credit cards, debit cards, PayPal, gift cards, and more
- The ability to scale up the website with the rest of the platform
The world of eCommerce is growing and changing quickly. In order to build a website that runs eCommerce effectively, it is important to work with trained professionals who have experience in this area. That is where we come in. Learn more about what Website Design Kingston can do for you.
Trust the Trained Professionals at Website Design Kingston
If you are looking to open an eCommerce store, it is important for you to work with trained professionals who have experience in this field. At Website Design Kingston, we have become one of the leaders in Southern Ontario when it comes to website design, SEO services, and eCommerce stores. We work hard to stay on top of the latest developments in our field because we believe this allows us to better serve our clients.
We would love to be able to leverage our experience and expertise to help you as well. If you would like to open an eCommerce store, give us a call today to learn more about our services. We can help you reach more customers, grow your business, and improve your bottom line. Contact us today!