User experience (UX) is a critical tool when it comes to website design and function. But why is good UX important at all? Simply, when in place, good UX helps the visitor to a website find exactly what he or she wants, allowing their needs to be fulfilled. That translates into better results for the visitor and, often, the website owner. When it comes to building good UX, working with a digital marketing company to make it possible tends to be the best first step. Still, there are a few key things you should know.
What Is User Experience?So, what is UX, and how does it impact your website’s function? UX is the type of experience or the way a visitor to a website feels when interacting with the site. It can apply to websites but also to apps, software, or any other interface a person is using. Most people have plenty of examples of websites they hate to visit because of how hard they can be to navigate. You may have other sites that allow you to move through them with ease, and those tend to be the websites or tools you go back to time and time again. UX is the type of experience a person has when visiting a site or using any type of system in which they interact with it. Getting it right helps a person have a positive experience when visiting a website or using an app.
What Makes Up UX?How do you know if a website is user-friendly and designed to reach your audience in an effective manner? There are several things to consider. In short, there are several principles that define what usability is as it relates to website, software, apps, and other interfaces. Here’s a look at some of them.
- Is the content useful? A product must be able to fulfill some type of purpose for the person using it. That is, the interface may provide some value to the person who is using it. Are they gaining something from doing so? For example, a website may be useful if it provides content to answer common questions or provides solutions to solve the problem of the user.
- Is the interface usable? It’s not just about being beneficial but also easy to use. Most importantly, the focus here is on how efficient it is to use the interface and how intuitive it is to deliver the results a person needs. Efficient means it’s easy to navigate and use overall. Intuitive is much different. That describes how well the site works to meet the user’s expectations. Is it providing the right structure and function for the person using it, or does it offer content or function that’s really not too helpful?
- Is the UX creating an easy-to-find solution? When it comes to using the interface, it needs to be easy to navigate and move through it. If there are videos on the site, it needs to be easy to locate. Think about using a service like Netflix. To be findable, there has to be a way for a person looking for one program to find it. Otherwise, it’s a deep mess of links. How findable is the content or tools the person is looking for on the site or using the tool?
- What is the credibility of the interface? This is more important than ever specifically because of the importance Google puts on it. It’s important for users to be able to trust that the desired result will occur if they use the tool.
- What about accessibility? There’s nothing quite like visiting a site only to have it not operate because it is missing proper certifications or the videos on the homepage take too long to load. An accessible site should not only provide tools for navigation and access, but also for those who have vision loss, hearing impaired, or motion impaired. Make the site accessible to everyone.