Your website can serve as a treasure trove of data about your customers, helping you dial in your marketing efforts. But you need to have the Google Analytics tool installed to access and review that data. Otherwise, all that information remains uncollected and inaccessible, which leaves you in the dark about your customers’ preferences, online behaviors, and so much more.  

Thankfully, if you want to start leveraging your customer data, you can have that helpful tool installed by your skilled web development team. Then, you’ll get to enjoy all the Google Analytics benefits as you work on promoting the growth of your company. Still unsure? Here’s a look at everything you need to know to decide if this tool is right for you.  

Data Insights Provided by Google Analytics

When you have Google Analytics installed on your website, you get a steady stream of data insights, like:
  • Customer demographics
  • New and returning visitors
  • Pages per session
  • Bounce rate
  • Time on page
  • Organic traffic
  • Top search queries
  • Page load time
All these data points are also known as key performance indicators since they can help you gauge how well your website is working to promote your brand. You won’t get much from these indicators at first since you have to monitor them for changes. As you watch the numbers, you can find what resonates with your target audience and identify efforts that don’t pan out. With that info, you can make targeted changes that help you get the best results from your marketing plan.

Ways You Can Use Google Analytics Data

If you’re still wondering, “Do I need Google Analytics on my website,” take a peek at how you can use its data to your advantage to see why the answer is a resounding yes. Google Analytics Data

Target Customers

As people visit your website, Google Analytics records tons of information about their demographics, including their:
  • Age
  • Gender
  • Location
Beyond that, it provides an in-depth look at all their interests. You’ll get to see what things they have an affinity for, like movies, travel, and shopping. Plus, it offers a glimpse into the in-market segments they align with, including home and garden, real estate, and automotive.

With that information in hand, you get a clear view of what your customers are all about. Then, you can craft your landing pages, blogs, and other marketing materials to speak to their needs and preferences. Your ability to accurately serve your target audience will go a long way toward improving website visits and engagement as they see how well your company understands them.

Improve Page Performance

With a look at your visitors’ time on page and bounce rate, you can get a good feel for what pages best serve your target audience. If they are spending a lot of time pouring over a certain page, then you know that it’s providing them with the info they need. If they bounce right off the page and don’t visit any others, then it’s likely that they feel your site didn’t meet their expectations or otherwise help them solve their problem.

While looking at your page performance, don’t forget to check out how fast the page loads. If you have slow load times, your bounce rate may be high as visitors exit out and move on with their search. Your content might be fine, but your site needs to load faster to keep visitors from leaving.

As you view this info, you can make a plan on how to improve each page. If you come across high performance pages, use their formula to create even more content that your target audience will like.

Increase Conversions

One of the most important Google Analytics benefits is the ability to track and increase conversion rates – and it’s easy to do. Within the tool, you just set up a conversion goal, based on what you’d like your visitors to do, such as:
  • Book a reservation
  • Schedule an appointment
  • Make a payment
  • Create an account
  • Get a free estimate
You can even have the system track when visitors play a video or slideshow on the page. As you view your progress toward meeting those goals, you can see which types of content work best. Then, all it takes is repeating that formula on other pages to drive your conversion rates into the stratosphere.

These are just a few of the benefits that installing Google Analytics on your site provides. If you integrate that tool with Google Search Console or Google Ads, you can enjoy a full view of your marketing efforts and successes. Through those systems, you can see all your paid and organic traffic in real time, giving you helpful insights whenever you need them – and you don’t even have to pay a dime for that info.

Want to Install Google Analytics on Your Site? We Can Help

If you’re ready to take your marketing efforts to the next level, allow our team at Website Design Kingston to install Google Analytics on your site. We can also help you use all that excellent data to improve your website and better support your customers. Give us a call at 613-417-3415 or fill out our online form to book your free one-hour discovery meeting and learn more about our services. We look forward to helping your business thrive and grow year after year.

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